Publicist Mickey Mikkelson and book marketer Aimee Ravichandran on how authors actually get their books discovered, and what really works.

Writing the book is only half the journey. Getting it into readers' hands is the other half.

Publicist Mickey Mikkelson (Creative Edge Publicity) and award-winning social media marketer Aimee Ravichandran (Abundantly Social) join Breen Time to demystify book marketing. The two often team up on author launches. They break down what publicity and social media each really do, how the two work together, and the mistakes that hold authors back. Their advice is honest and doable, whether you're self-publishing your first book or building a long-term author brand.

In this episode:

• What a publicist does vs. what a social media marketer does
• What's actually working to get a book noticed right now
• The most common mistakes authors make, and where to start on a tiny budget

Find Mickey & Aimee:

Creative Edge Publicity: https://www.creative-edge.services

Abundantly Social: https://abundantlysocial.com

Breen Time is hosted by Sabrina Brown - life coach and management consultant.

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