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The year opens with a hot seat and a hard truth: loving your craft isn't enough when no one can find you. We pull back the curtain on Beth's midlife career crisis as a life coach whose former company folded, taking the client pipeline with it.

Beth knows social media could help. But every time she tries to start, her brain floods with terror: What if I look stupid? What if my content is boring? What if I'm too old for this?

Suzee coaches her through the spiral in real time, and what emerges isn't lack of knowledge—it's fear of execution. We explore why even seasoned coaches need coaches, especially when the obstacle is looking amateurish or posting the "wrong" content. Instead of chasing a perfect niche, we focus on first steps: pick one platform, choose a simple format, commit to a deadline.

Beth commits to posting. Not because she's suddenly brave, but because sometimes you just need someone to hold your feet to the fire. If you've ever felt smart, experienced, and strangely stuck, this conversation will feel like a hand on your shoulder and a gentle push forward.

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