What do some of the biggest creators want to be known for? We asked! Check out their answers.

We asked content creators about the most common misconceptions surrounding their craft, here's what they had to say.

Here's what creators struggled with most at the start.

This week, we spoke with some of our favorite content creators about what sparked their journey.

Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized.

We sit down with two of Gamesight's finest – CEO Adam Lieb and Head of Data & Measurement Christian Thomas – to discuss some of the key takeaways in the report!

CHAPTERS

00:00 – Opening

02:15 – Meet Gamesight!

05:45 – Performance vs. Brand Marketing

10:44 – Key Performance Marketing Trends

19:13 – Twitch & YouTube: Game Marketing Powerhouses

26:35 – Reddit: A Rising Star in Game Marketing

32:29 – X (Twitter): A Game Marketing Dark Horse

39:37 – The Growing Role of Influencers

45:35 – Closing

♦ Get the full report here.

♦ Head to upptic.com for all your game marketing needs!

If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So here's how to find a GREAT agency for YOUR NEEDS!

CHAPTERS

00:00 – Opening

00:26 – Why all the hate for agencies?

03:05 – Setting proper expectations

04:23 – What to look for when choosing an agency

06:04 – Why vetting an agency is important

07:13 – Vetting data-driven decision making

08:16 – Vetting unrealistic promises

09:09 – Vetting agency egos and brags

11:43 – Agency and product synergy

12:47 – 4 key tips for agency vetting

13:55 – Closing

#Marketing #Agencies #Advertising #UserAcquisition #CreativeContent

2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect in the coming year!

00:00:00 - Opening

00:01:48 - The Games Industry in 2024

00:19:36 - Biggest UA Trends and Stories

00:43:29 - Authenticity Ruled 2024 Creative

00:58:19 - AI Touches All in Growth Tech

01:22:19 - Closing

#Gaming #Marketing #UserAcquisition #Advertising #AI #Tech

In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive!

CHAPTERS

00:00 - Opening

00:31 - Soft Launch Overview

02:41 - Tech Test

04:47 - Retention Test

07:32 - Monetization Test

09:37 - Closing

#GameDev #GameMarketing #Gaming