In Episode 13, Pranav and Austin break down the massive news that OpenAI is launching ads with a $60 CPM—nearly 3x what Meta charges. They also discuss Google's pivot to include links and citations in AI responses, the blurring line between AI and reality (featuring a Breaking Bad ad test), and whether Ramp's Super Bowl commercial is actually worth the $7M price tag.

In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.

Welcome back to GTMN for the first episode of 2026! 🚀

In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs.

We also cover massive industry news: AppsFlyer crossing $500M in ARR, PayPal transforming into a closed-loop media network, and Reddit launching AI-driven "Max" campaigns.

Plus, we grade our 2026 predictions: Will AEO replace SEO? How much of the creative workflow will actually be AI-driven this year?