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Actionable, tactical advice on go-to-market strategies specifically designed for B2B service providers.

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    • How to build a high-converting outreach campaign

      How to build a high-converting outreach campaign
      Aug 1 2025

      Struggling to Get Replies from Cold Outreach? Try This Instead.

      If you're tired of sending outreach messages that go nowhere — or you're stuck wondering what to say that isn't pushy or salesy — this video is for you.

      I’ll walk you through a smarter, value-first approach to cold outreach using a real example: a custom tool I built in under 10 minutes that helps IT prospects audit their Microsoft 365 spend.

      In this video, you'll see:
      ✅ Why traditional cold outreach fails — and how to flip the script
      ✅ How to use free AI tools like ChatGPT + Lovable to build mini tools or assessments for your prospects
      ✅ A step-by-step walkthrough of creating a Microsoft 365 Cost Efficiency Checker
      ✅ How this kind of tool turns your first message into a helpful offer — not a pitch

      This method is working right now for our clients. It starts the conversation from a place of value and earns trust from message one.
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      7 min
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