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Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now!

📰 About Mary Ellen Murrah:
Mary Ellen Murrah is a brilliant law firm strategist and Chief Strategy & Marketing Officer at Vista Consulting Team. Drawing on 16+ years of experience working with personal injury firms across the U.S., she helps owners resolve their intake breakdowns, build rock-solid leadership layers, and grow their firms with way more clarity and control.

👉 Sasha and Mary explore:
— Why most law firm owners struggle to scale (hint: a broken org chart is usually the culprit)

— How intake leakages are quietly destroying your marketing ROI

— The real meaning of “manage by numbers”: which reports actually matter

— Why mid-level leadership (COO, Director of Intake, HR) is your ticket to freedom and growth

— How to choose a sustainable growth pace (do not compare to the firm down the street)

👉 Main Takeaways from the Episode:

— Run the “vacation test.” Step away for a few days and track what breaks — that’s where your org chart needs fixing.

— Audit your intake conversion. Small improvements can dramatically lower your cost per signed case.

— Stop managing by gut feel. Identify 3–5 core numbers (intake, conversion, case flow) and review them weekly.

— Add one layer of leadership. Even a single mid-level role (intake, ops, or HR) can free up time and stabilize growth.

📞 Connect with Mary Ellen Murrah:

• Website: https://vistact.com/

• LinkedIn: https://www.linkedin.com/in/maryellenmurrah/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases.

📰 About Laura Ramos James:
Laura Ramos James is an award-winning personal injury attorney and founder of Ramos James Law. Recognized as a 2025 “Changemaker” and a multi-year Super Lawyers Rising Star, Laura has won hundreds of high-stakes injury cases — including multiple seven-figure recoveries — emerging as a trusted advocate for Spanish-speaking and disadvantaged communities across Texas.

👉 Sasha and Laura explore:
— How Laura grew a multi–million-dollar firm on a $20K budget with no office or staff

— How to land 6- and 7-figure cases through Facebook groups

— The identity-based marketing strategy that builds valuable connections

— How nonprofits are a powerful engine for brand visibility and referrals

— The shift from lawyer to CEO — and why your brand must outgrow you

👉 Main Takeaways from the Episode:

— Identify your identity groups (culture, hobbies, parent or faith circles) and start engaging with them.
— Spend 3–5 hours weekly in local Facebook groups correcting misinformation and answering questions.
— Partner with nonprofits and offer free education; small rooms often outperform big budgets.
— Build a multi-channel foundation early so your brand isn’t dependent on a single marketing source.
— Shift from “lawyer doing everything” to CEO building systems — delegate legal and admin work so your brand can scale.

📞 Connect with Laura Ramos James:

• Website: https://www.ramosjames.com/laura-ramos-james/

• LinkedIn: https://www.linkedin.com/in/laura-ramos-james/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.

📰 About Brian Glass:
Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.

👉 Sasha and Brian explore:
— How to survive in a world where AI is rapidly shrinking visibility on Google.

— Why over-automation is killing trust by replacing humans a little too quickly.

— How 60% of cases and 80% of revenue could come from trusted relationships.

— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.

— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.

👉 Main Takeaways from the Episode:

— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.

— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.

— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).

— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.

📞 Connect with Brian Glass:

• Website: https://www.benglasslaw.com/

• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/