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Funded, Now What?!

Funded, Now What?!

De : Andrew Lee Miller
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Funded, Now What?! is the only podcast where startup founders who've recently raised millions of dollars get live, no-fluff growth and marketing advice from 20-year startup marketing expert Andrew Lee Miller (@andrewstartups). Each episode delivers a front-row seat to real founders navigating real post-raise challenges, and Andrew drops tactical strategies they (and you) can use to grow faster, smarter, and leaner. If you’re a startup founder figuring out how to grow your company, this is your free weekly session with a fractional CMO who’s scaled dozens of VC-backed startups to 8–9 figures. Want to hire Andrew to help your startup? Meet with him here: https://calendly.com/growthexpertz/letschat Follow Andrew on Linkedin: www.linkedin.com/in/andrewstartupsAndrew Lee Miller Economie Marketing et ventes
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  • Episode 61: How Projectworks Is Scaling a Global SaaS Business

    Episode 61: How Projectworks Is Scaling a Global SaaS Business
    Oct 20 2026
    How do you scale a SaaS company, raise millions, and turn hundreds of customers into a stronger growth engine?In Episode 61 of Funded, Now What?!, Andrew Lee Miller sits down with Mark Orttung, CEO of Projectworks, to discuss scaling a B2B SaaS company, expanding internationally, and building a more effective customer acquisition strategy.Projectworks helps consulting, architecture, and engineering firms manage their businesses in one platform, from proposals and project planning to timesheets, expenses, invoicing, and financial forecasting. With around 750–800 customers across multiple markets, Mark shares what he has learned from leading companies, growing a consulting firm from around 200 to 1,100 employees, and stepping into the CEO role at a growing software company.In this episode, we dive into:Resource Planning and Profitable GrowthMark shares data from Projectworks customers showing how firms that plan resources at least two months ahead grow faster, generate more revenue per employee, and achieve higher utilisation. Raising Millions and Investing in ProductWhy Projectworks raised approximately NZ$25 million, how the funding is helping the team develop more product capabilities in parallel, and how AI is changing software development. Expanding From New Zealand Into Global MarketsMark explains the company’s international footprint across the US, UK, Australia, Canada, and New Zealand, and what it takes to manage a distributed team across time zones. B2B SaaS Marketing and Customer AcquisitionWe discuss content marketing, podcasts, LinkedIn, SEO, generative engine optimisation (GEO), paid social, and how Projectworks moves prospects from content engagement to demos and trials. Why Customer Proof MattersAndrew shares practical advice on using customer stories, case studies, testimonial videos, and targeted LinkedIn advertising to help prospects understand the real value of a product. LinkedIn Outreach That Creates ConversationsLearn why personalised outreach, targeting companies experiencing growth, and leading with value can outperform generic sales messages. AI, Product Development, and What Comes NextMark discusses expanding product development with AI and the challenge of helping sales, implementation, and customer teams keep up as the platform evolves.If you’re building a B2B SaaS company, scaling a consulting firm, raising capital, or trying to turn marketing activity into qualified sales opportunities, this episode offers practical insights on growing more profitably.Featured Guest: Mark OrttungMark Orttung is the CEO of Projectworks, a platform that helps consulting, architecture, and engineering firms manage projects, people, and finances. Before joining Projectworks, Mark led Nexient, growing the consulting business from roughly 200 to 1,100 employees before its sale to NTT DATA. His experience also includes leadership at BILL.🌐 Website: https://projectworks.com🔗 LinkedIn: https://www.linkedin.com/in/mark-orttung/About Funded, Now What?!Funded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show explores how fast-growing startups raise capital, scale their businesses, and build marketing strategies that drive growth.🌐 Book a Growth Audit: https://www.growthexpertz.com▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz🔗 Connect with Andrew: https://www.linkedin.com/in/andrewstartups/📘 Startup Growth Book: https://cutt.ly/Ftb3156K📩 Contact: justin@growthexpertz.com00:00 Introduction to Mark Orttung and ProjectWorks02:16 Understanding Resource Planning and Its Benefits03:49 Data Insights on Planning and Growth Metrics05:02 Leadership Transition and Company Culture09:29 Managing a Global Remote Team11:29 Strategic Use of Fundraising and Capital Allocation15:30 Customer Acquisition and Marketing Strategies21:36 Effective Use of LinkedIn and Content Marketing27:06 Outbound Sales and Automation Tactics32:11 Creating Value with Targeted Ads and Content35:39 Customer Success Stories and Social Proof37:49 Final Thoughts and Key Takeaways from Mark #B2BSaaS #SaaSGrowth #StartupMarketing #CustomerAcquisition #LinkedInMarketing #ProjectManagementSoftware #FundedNowWhat Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    40 min
  • How CellTrio Is Using Robotics to Transform Drug Discovery

    How CellTrio Is Using Robotics to Transform Drug Discovery
    Oct 7 2026
    What happens when robotics meets life science?Charlie Duncheon, Founder & CEO of CellTrio, has built a company using robotic automation to help pharmaceutical and life science companies automate cell culturing and biobanking.CellTrio has raised $18 million and is expanding internationally after building strong demand in the US without a traditional sales team. In this episode, Charlie shares how he acquired and commercialised robotics technology from Korea, why CellTrio is expanding into Asia and Europe, and what it takes to scale a highly specialised B2B technology company.Andrew Lee Miller also breaks down the marketing strategy CellTrio can use to build a consistent pipeline, strengthen its authority in the life sciences market, and become easier for both customers and AI search tools to discover.In this episode, we dive into:Building CellTrio: How Charlie turned robotics technology developed in Korea into a US-focused life science automation company.Automating Cell Culture: How CellTrio's RoboCell system automates the production of human, animal, and plant cells while reducing human error and contamination.Automated Biobanking: How robots safely store and retrieve biological samples from cryogenic freezers operating at around -195°C.Raising $18 Million: Why CellTrio raised capital after establishing strong US demand and how the company is using the funding to expand internationally.Going Global: How CellTrio is expanding through CellTrio Asia, European orders, new sales hires, and increased manufacturing capacity.Marketing to a Highly Focused B2B Market: Why companies with a small number of highly valuable customers still need consistent marketing, content, PR, and social media.Building a Marketing Playbook: Andrew explains why CellTrio should test what works in one market and turn those lessons into a repeatable playbook for international expansion.PR, Case Studies & Testimonials: How customer results, industry publications, joint press releases, and testimonials can build credibility in a specialised industry.AI & the "Second Brain": How founders can use AI to analyse company knowledge, customer conversations, competitors, and industry news to uncover new opportunities.Why Human Expertise Still Matters: Andrew explains why companies using AI need subject matter experts with knowledge that goes beyond what AI can find publicly.Creating Consistent Pipeline: Why good marketing should help smooth out the "feast or famine" cycle that many B2B companies experience.If you're interested in robotics, AI, life sciences, drug discovery, B2B growth, or startup marketing, this episode is packed with practical insights.Featured Guest: Charlie DuncheonCharlie Duncheon is the Founder & CEO of CellTrio, a robotic automation company focused on cell culturing and biobanking for the life sciences and drug discovery markets.Charlie is a serial entrepreneur with multiple exits in the robotics industry and has spent decades building businesses around automation and emerging technology.🔗 Connect with Charlie: https://www.linkedin.com/in/charlie-duncheon-3ba327/ 🌐 CellTrio: https://celltrio.comAbout the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show analyzes how startups grow after raising capital and provides the tactical marketing playbook founders can use to turn funding into growth.📅 Book a Growth Audit: https://www.growthexpertz.com ▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz 🔗 Connect With Andrew: https://www.linkedin.com/in/andrewstartups 📖 Read The Startup Growth Book: https://cutt.ly/Ftb3156K 📩 Want to work with us? justin@growthexpertz.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    43 min
  • How Scam AI Is Fighting the Next Wave of AI Fraud

    How Scam AI Is Fighting the Next Wave of AI Fraud
    Sep 25 2026
    What happens when AI makes scams faster, cheaper, and almost impossible to recognize?Neo, Co-founder of Scam.ai, has raised $3.2 million to build technology designed to detect deepfakes and protect companies from the next generation of AI-powered fraud. As scammers use AI to create realistic faces, voices, emails, and video calls, Scam.ai is developing tools that can detect deepfakes directly on a user's device.In this episode, Andrew and Neo dive into:The AI Fraud Problem: How AI is allowing individual scammers to automate attacks that previously required entire call centres, making fraud more personalized and scalable.Deepfakes & Real-Time Protection: How Scam.ai's Halo product works on-device to detect potential deepfakes during video calls without sending sensitive video data to the cloud.The $25M Deepfake Scam: Why the famous case of an employee being tricked into transferring $25 million shows how serious AI-powered fraud has become for enterprises.Staying Ahead of Scammers: How Scam.ai uses an agentic system to monitor new deepfake and image-generation techniques, collect new data, and continuously retrain its detection technology.B2B Before B2C: Why Scam.ai is initially focused on businesses and how enterprise customers could eventually become a distribution channel for consumer protection products.Turning B2B Into B2C: Andrew explains how companies could offer Scam.ai as an employee benefit, allowing workers to protect their personal devices and families while creating a new B2C growth channel.Founder-Led Sales: How Scam.ai is currently using warm introductions, investors, Berkeley SkyDeck, and targeted outbound to generate early enterprise conversations.Scaling Marketing With AI: Andrew breaks down how early-stage founders can use AI to automate parts of marketing while still relying on senior marketing expertise for strategy.LinkedIn, Paid Ads & Retargeting: Why enterprise startups should use LinkedIn outreach, tightly targeted advertising, Google Search, and retargeting as ongoing "ground cover" for their sales pipeline.The GEO & AI Search Playbook: Andrew explains why startups need to start building visibility in ChatGPT and other AI search platforms now, before the market becomes more competitive.Building Authority Before the Market Explodes: Why Scam.ai should establish itself as a leading voice around scam protection, deepfakes, and AI fraud before consumer demand fully catches up.Featured GuestNeo Tiangratanakul Founder of Scam.aiNeo is the founder of Scam.ai, an AI security company focused on helping businesses and individuals detect deepfakes and protect against the next generation of AI-powered fraud. LinkedIn: https://www.linkedin.com/company/scamai/home/ X: https://x.com/ScamAI_Official About the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show analyzes how the world's fastest-growing startups raise millions and provides the tactical marketing playbook to help them spend it wisely.📅 Book a Growth Audit: https://www.growthexpertz.com▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertzConnect With Andrew: https://www.linkedin.com/in/andrewstartups/Read The Startup Growth Book: https://cutt.ly/Ftb3156KWant to work with us? justin@growthexpertz.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 min
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