AI is changing how customers search, how businesses market themselves, and what it takes to get found online. But does embracing AI mean losing the human connection behind your brand?

In this episode of the Fully Stoked Podcast, Sarah Stokes sits down with Luciana Salanitri, Certified Digital Marketing and AI Consultant with WSI Salanitri Group, to explore the future of AI marketing, digital visibility, SEO, Search Everywhere Optimization, digital PR, marketing strategy, automation and small-business growth.

Luciana brings approximately 25 years of experience across luxury hospitality, sales, marketing, revenue management and business growth. Originally from Buenos Aires, Argentina, she moved to Miami in 2015 and spent another six years in hospitality before relocating to the Charlotte area and beginning her entrepreneurial journey.

Today, Luciana helps businesses navigate digital marketing and artificial intelligence strategically—with an emphasis on measurable results and genuine human connection.

Sarah and Luciana discuss how AI can help entrepreneurs work faster and smarter without replacing them, practical applications of AI automation, why AI-generated information still needs human oversight and fact-checking, and why entrepreneurs should ask AI for sources when accuracy matters.

They also dive into marketing ROI and a question many business owners struggle to answer:

Is all of the time and money I'm spending on marketing actually generating business?

Luciana explains why digital marketing can—and should—be tracked from the original source through website activity, leads, CRM activity and ultimately revenue.

They also explore the changing world of online search.

Consumers aren't exclusively searching Google anymore. They're discovering businesses through social media, YouTube, podcasts, AI platforms, online articles, Reddit, Quora, reviews, recommendations and other digital touchpoints.

That means businesses need to think beyond traditional SEO and consider their visibility across the entire digital ecosystem.

You'll also hear why:

• Websites still matter in the AI era
• SEO isn't something you “finish” once
• Digital PR can build visibility and authority
• Authentic content is becoming increasingly valuable
• AI should never completely remove the human from the decision-making process
• Asking AI clarifying questions can dramatically improve your results
• Adaptability and lifelong learning are critical entrepreneurial skills
• Great leaders listen, develop people and surround themselves with people who know more than they do
• Technology should enhance—not eliminate—human connection

Luciana leaves entrepreneurs with a powerful message for navigating everything that's changing:

Embrace change and stay human.

WSI Salanitri Group

Website:
https://salanitrigroup.wsiworld.com/

Email:
luciana.salanitri@wsiworld.com

Phone:
704-709-9211

Instagram: @wsi.salanitrigroup
Facebook: @WSI.SalanitriGroup
LinkedIn: https://www.linkedin.com/in/luciana-salanitri/
YouTube: https://www.youtube.com/@WSISalanitriGroup

Sarah Whitley Stokes
Host, Fully Stoked Podcast
Sr. Mortgage Loan Advisor | Coast2Coast Mortgage Lending | NMLS 1743154 | 376205

Website:
https://fullystokedhomeloans.com/

Podcast:
https://fullystokedpodcast.com/

Email:
sarah.stokes@coast2coastml.com

Phone:
828-772-4638 | 704-301-6040

Instagram: @sarahwhitleystokes
TikTok: @lendersarahstokes
YouTube: @SarahWhitleyStokes
Fully Stoked Podcast YouTube: @fullystokedpodcast

DISCLAIMER:
The Fully Stoked Podcast is provided for informational, educational and entertainment purposes only. Guest views and opinions are their own and do not necessarily reflect those of Sarah Stokes.

#AIMarketing #DigitalMarketing #ArtificialIntelligence #SmallBusiness #Entrepreneurship #MarketingStrategy #BusinessGrowth #SEO #FullyStokedPodcast #LucianaSalanitri

Your gut health may be connected to far more than what you eat.

In this episode of the Fully Stoked Podcast, Sarah Stokes sits down with Kate Ricciardi, RDN, DPT, founder of Digestion by Design, registered dietitian nutritionist, doctor of physical therapy, and leader of Ladies Lifestyle Network Fort Mill.

After struggling with IBS for more than two decades, Kate began looking beyond conventional approaches and restrictive diets to better understand inflammation, functional nutrition, the microbiome, nervous system, hormones, stress, pelvic floor health, and the many interconnected factors that can influence digestion.

Sarah and Kate dive into IBS, bloating, inflammation, gut health, the microbiome, the gut-brain connection, the vagus nerve, hormone-related digestive changes, nervous system regulation, elimination diets, pelvic floor health, food freedom, stress, sleep, energy, and self-advocacy in healthcare.

Kate also shares her entrepreneurial journey, what she learned building Digestion by Design, why getting business guidance early can be invaluable, and how leading Ladies Lifestyle Network Fort Mill has helped her create meaningful connections among women in her community.

One of the most important messages from this episode: women shouldn't feel guilty for taking care of themselves. It's much better to pour from a full cup than an empty one.

CONNECT WITH KATE

Digestion by Design
Website: digestionbydesign.com
Instagram: @digestionbydesign
Facebook: Digestion by Design

Ladies Lifestyle Network Fort Mill
Instagram & Facebook: @LadiesLifestyleNetworkFTM

Kate works with clients in North Carolina, South Carolina, Florida, Georgia and Tennessee.

CONNECT WITH SARAH

Sarah Stokes
Sr. Mortgage Loan Advisor | Coast2Coast Mortgage Lending
NMLS 1743154 | 376205
Email: sarah.stokes@coast2coastml.com
Phone: 828-772-4638 | 704-301-6040
fullystokedhomeloans.com

Fully Stoked Podcast
fullystokedpodcast.com
Instagram: @fullystokedpodcast
Instagram: @sarahwhitleystokes
TikTok: @lendersarahstokes
YouTube: @fullystokedpodcast
YouTube: @SarahWhitleyStokes

DISCLAIMER

The Fully Stoked Podcast is provided for informational, educational, and entertainment purposes only. Nothing discussed in this episode should be considered medical, nutritional, mental health, or individualized healthcare advice or used to diagnose, treat, cure, or prevent any disease or condition. Guest opinions are their own. Please consult an appropriate qualified healthcare professional regarding your individual health and treatment decisions.

Mortgage information shared by Sarah Stokes is general in nature and does not constitute a commitment to lend or an offer of specific loan terms. Programs, rates, guidelines, and eligibility are subject to change and individual qualification.

#GutHealth #IBS #Inflammation #WomensHealth #DigestiveHealth #FunctionalNutrition #Microbiome #GutBrainConnection #HormoneHealth #NervousSystemRegulation #PelvicFloorHealth #FoodFreedom #WomenOver40 #WomenInBusiness #DigestionByDesign #FullyStokedPodcast