This week’s episode is a re-upload from our podcast archives, originally recorded some time ago, but still extremely relevant for real estate investors, wholesalers, and small business owners looking to scale their operations.

In this episode, we break down how fractional leadership and data-driven marketing systems can help real estate businesses grow without the overhead of full-time executive hires.

What Real Estate Investors & Business Owners Will Learn:

Fractional COO & CFO for Real Estate Businesses
- When to hire a fractional COO vs a full-time COO
- Using a COO to implement systems, processes, and EOS / Traction
- Preparing a real estate business to scale beyond $1M in revenue
- How a fractional CFO supports bookkeeping, accounting, tax strategy, and forecasting
- Transitioning internal team members into leadership roles

Real Estate Lead Generation & Pay-Per-Lead Services
- How pay-per-lead real estate marketing works
- Pros and cons of buying motivated seller leads
- Why lead quality varies and how bidding systems affect cost
- How to properly test pay-per-lead services with real data
- Insights from “Need to Sell My House Fast” lead platforms

Motivated Seller Data & List Building
- Using pre-foreclosure lists and courthouse data
- Testing data providers like Leadvine
- Differences between manually sourced data vs resold lists
- Reducing wasted spend on low-quality real estate leads

Follow-Up Systems & KPIs
- Building a No Lead Left Behind follow-up system
- Multi-touch follow-up strategies for motivated sellers
- Using VAs and agents to maximize contact rates
- Incentivizing acquisitions agents through appointment ownership
- Tracking marketing performance with real-time KPIs and CRM dashboards

Even though this episode comes from the archives, the strategies discussed are still highly effective for anyone running or scaling a real estate investing business today.

🎧 If you’re focused on lead generation, operations, or scaling your real estate company, this throwback episode is packed with value.

📲 Interested in learning more about licensing or mentorship?
Connect with our team here: homeguys.com/yt

🔗 Connect With Us

Website:
https://www.homeguys.com/yt

Instagram:
https://www.instagram.com/minnesotahomeguys/

Facebook:
https://www.facebook.com/profile.php?id=61570489073765

YouTube:
https://www.youtube.com/channel/UCqRZdKG4PO88XSeXOTet05A

TikTok:
https://www.tiktok.com/@homeguys_usa

#RealEstate #BusinessGrowth #Entrepreneurship #Mentorship #RealEstateInvesting