From climate concern to action with Mariana Castaño
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From climate concern to action with Mariana Castaño
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Climate communicators have long grappled with the question of how to move people from being concerned about climate change to doing something about it. In this episode Macarena Aguilar talks to journalist and climate communicator, Mariana Castaño, about her experience on the UN communications team for the landmark 2015 Paris COP, which saw people mobilized around the world. They also unpack Mariana's recipe for moving people to action, which involves a careful mix of alarm, hope, inspiration and empowering communications efforts. With her newly founded 10 Billions Solutions initiative, Mariana is striving to use communications to inspire every single person on this planet to have a positive footprint by 2050.
10 Billion Solutions: https://10billionsolutions.com
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