What does it really take to move from finance professional to a CFO?

In this episode, we sit down with Bruno Massera, CFO, to unpack the mindset, skills, and trust required to lead at the highest level of finance.

From AI and coding to trust and communication, this conversation reveals what matters most at the top of finance.

00:00 Intro

00:52 Bruno’s Journey

05:15 FP&A vs Treasury Skills

06:44 How Treasurers Build FP&A Skills

08:58 Explaining Treasury to the Business

11:54 What is “Value Creation”?

13:34 Treasury's role in Value Creation

14:43 Treasury vs Finance: A Mindset Shift

16:20 EBITDA vs. Cash Flow

18:17 Setting Organization's KPIs & Incentives

21:34 How to Position Yourself for the CFO Role

23:32 Translating Treasury to Others

27:17 How to Approach Senior Leaders

31:49 The Skills Every CFO Needs

33:56 Coding & AI in Finance and Treasury

38:34 Why Trust Is the Most Important Skill

43:18 The Importance of Treasury

52:42 Final Advice for Aspiring CFOs

Guest Speaker Name: Bruno Massera

Title: CFO - International Markets at MBRF

LinkedIn: https://www.linkedin.com/in/brunomassera/

Company Link: http://mbrf-global-foods-company

Host Name: Mohamed Kortam

LinkedIn: https://www.linkedin.com/in/mokortam/

Watch the Episode on:

Youtube: https://www.youtube.com/@MEATreasurers/

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A word from our partner:

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The Association of Corporate Treasurers has been helping professionals globally for nearly 50 years.

From qualifications and training to networks, events, and exclusive content, the ACT is where you can grow your skills and connect with a global community of treasury professionals.

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Visit treasurers.org to find out more.