From Swiftie to Sold: Building a Real Estate Brand with Heart
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From Swiftie to Sold: Building a Real Estate Brand with Heart
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In this episode of Behind the Closing Door, hosts Nicole Giamundo and Tony Carnesi welcome Tayler Crocker, a real estate agent who has uniquely carved out a niche within the Taylor Swift fan community. Tayler shares her journey from being an OG Swifty to building a thriving business by connecting with fellow Swifties. The conversation explores the power of community, authenticity, and storytelling in real estate, as well as the challenges and emotional toll of leadership. Tayler's passion for her work and her commitment to fostering a supportive environment for her clients shine through as she discusses her future aspirations and the importance of connection in both business and personal life.
00:00Welcome and Introduction to Tayler Crocker 03:00Building a Community of Swifties 05:52The Power of Connection and Authenticity 08:55Engaging with the Swiftie Culture 11:56Navigating Challenges in Business 14:53Future Aspirations and Community Growth 18:09The Importance of Storytelling in Real Estate 20:59Overcoming Market Hesitations 23:52The Emotional Toll of Leadership 26:44Final Thoughts and Future Plans Tayler Crocker KW Integrity 720-727-3007 tcrocker@kw.com @taylerbroker
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