In this conversation, Kim Poulos Lieberz discusses the critical role of branding in business, emphasizing that effective marketing cannot succeed without a strong brand foundation. She shares her journey in the branding industry, the importance of consistency in branding, and how businesses can adapt their branding strategies to meet changing market demands. The discussion also covers the challenges faced by startups in establishing their brand identity and the necessity of balancing branding with marketing efforts. In this conversation, Matt and Kim discuss the importance of maintaining fresh content for marketing, the significance of reusing successful marketing strategies, and the foundational steps small business owners should take before launching their ventures. They emphasize the necessity of certifications, effective marketing materials, and the importance of research in branding. The discussion concludes with a focus on cultivating a grateful mindset as a key to personal and professional success.*=========================*Do you have a topic that you’d like to see us cover? Contact us here! sbdcpodcast@farmingdale.edu *To learn about additional upcoming SBDC workshops click here:* https://www.farmingdale.edu/small-business-development-center/workshops.shtml *=============================* *🔗*Connect with the Business Breakthrough Podcast!* *=============================* *Business Breakthrough LinkedIn*➡ https://www.linkedin.com/in/business-breakthrough-l-new-york-a40a6229a/ *SBDC LinkedIn:* ➡https://www.linkedin.com/company/farmingdale-small-business-development-center/ *Spotify:* ➡ https://open.spotify.com/show/6DW01ZFk7RDUz2O2VqSwCa?si=af1b5c582cc64d98 Connect with our Host: Matthew Lostaglia: *LinkedIn:* ➡ https://www.linkedin.com/in/matthew-lostaglia/ *=============================* *The Business Breakthrough | NY* Podcast is produced by the NY Small Business Development Center (SBDC) at Farmingdale State College. _Your go-to podcast for small business_ *=============================* 00:00 The Importance of Branding in Marketing12:06 Understanding Branding: More Than Just a Logo24:10 Navigating Branding for Startups and Small Businesses30:48 Maximizing Marketing Efforts34:20 Building a Strong Brand Foundation35:33 Essential Steps for Small Business Owners38:57 Navigating Certifications and Resources40:20 Effective Marketing Materials44:05 Preparing for Branding Consultations49:35 The Importance of Research in Branding53:44 Cultivating a Grateful Mindset *============================= * Disclaimer *=============================* Books, materials, and other products discussed in this episode are not sponsors of this show and are not explicitly endorsed by any Small Business Development Center. They are the recommendations & experiences of the individuals on the episode. Please note that some of the links on this site are affiliate links, and at no additional cost to you, we will earn a commission if you decide to make a purchase after clicking through the link.*Podcast Equipment* *Our Camera (kits)*➡ Sony a6400 4K Mirrorless + 55-210mm Lens ➡ https://amzn.to/48Czow4 *Our Mics*➡ Shure MV7 USB/XLR Dynamic Microphone ➡ https://amzn.to/3UbqHV9 *Lavalier Mics* ➡ Rode Lavalier GO Mic ➡ https://amzn.to/47GdcQA *Wireless Mic receivers* ➡ Rode Wireless ME ➡ https://amzn.to/3S2qhxP *Sound Mixer:* ➡ RØDE RØDECaster Pro II ➡ https://amzn.to/4b50my3 *Camera Switcher* ➡ ATEM Mini Pro ISO ➡ https://amzn.to/3HsPtbG *More Wireless Mic receivers* ➡ Rode Wireless GO ➡ https://amzn.to/3Hn1sI1 *Floor Lamps* ➡ Govee RGBIC Smart Floor Lamp ➡ https://amzn.to/47HdKpg *Studio Lights* ➡ LED Light Kit NiceVeedi ➡ https://amzn.to/42mqReF *Soundproof Wall Panels* ➡ Acoustic Panels (Hexagon) ➡https://amzn.to/48Yrflj*Headphones* ➡ Rode NTH-100M Over-Ear headset ➡ https://amzn.to/3SqGX3u*Storage/Memory* ➡ SAMSUNG T7 Touch *2TB* ➡ https://amzn.to/3SqpBna