From Guesswork to Growth: Marketing That Scales Value
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In this episode of The Value Blueprint, host James Grieve and Shayla McLean are joined by Clare Price, CEO of Octain Growth Systems, author of Smart Marketing Execution, and a marketing strategist helping companies stop guessing and start scaling.
Clare unpacks the biggest gaps she’s seen in how businesses approach marketing, and why building systems (not just campaigns) is the key to long-term growth and value creation. She shares how leaders can bridge the gap between strategy and execution, align sales and marketing, and understand customer motivation on a deeper level.
We also explore how AI is reshaping marketing, and how business owners can use it to personalize and add value without losing authenticity.
If you’ve ever felt your marketing wasn’t moving the needle, this episode will show you how to shift from guesswork to growth.
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