In this episode, Sharon opens up about purchasing the Lloydminster location of It's Time Promotions in 2014 just before the oil crash), turning a dream business move into the hardest season of her career. She shares the painful realities of misreading financials, underestimating the gap between markup and margin, and stepping into a team that didn’t accept new leadership. These issues led to lost customers, frozen cash flow, maxed credit, and, of course, a ton of stress.

Sharon walks through the turning points, including getting brutally honest with the numbers, letting go to reset culture, and finding the right help. A mindset shift, a business coach, a financial dashboard, and a lot of resilience were the tools she used to turn things around, even when it seemed impossible. Out of the struggle came innovation, clarity, and, of course, business success.

This is a must-listen episode for any owner eyeing an acquisition or fighting through an industry or economic downturn.

Resources discussed in this episode:

• You Are a Badass by Jen Sincero
• ActionCOACH (Calgary) with Jarrod Stanton
• Claris FileMaker
• Previous It’s Time for Success episode with Gary Kulak

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Contact Sharon DeKoning | It's Time Promotions:

• Website: itpromo.ca
• LinkedIn: Sharon DeKoning
• Facebook: It’s Time Promotions
• Google: It’s Time Promotions