From Engineering to Entrepreneurship: Michelle Nichols' Story
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From Engineering to Entrepreneurship: Michelle Nichols' Story
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In this episode, hosts Mike and Frankie Leyva-Doherty interview Michelle Nichols, owner of Small Car Performance and Crooked Finger Designs. Michelle shares her journey from engineering and healthcare to entrepreneurship, detailing the challenges and triumphs of running a small business in the automotive industry. The conversation covers her experiences with customer acquisition, balancing work and family life, and overcoming gender barriers in a male-dominated field. Michelle also discusses the importance of understanding existing business processes and the growth of her two brands, which focus on transforming your vehicle into your dream camper, and power systems for campers.
You can learn more about Small Car Performance at smallcar.com and get your automobile powered with the help of Crooked Finger Designs at crooked-box.com.
This podcast is powered by Wholistic Agency, your full service digital marketing agency.
Visit Wholistic Agency at www.wholisticagency.com to learn more.
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