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Frank Growth

Frank Growth

De : Jason Shafton
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 Frank Growth is a sharp, execution-first podcast about how companies actually grow. Hosted by Jason Shafton, it features candid conversations with founders, operators, and investors who are in the work right now. The focus is real decisions: distribution, demand, pricing, org design, incentives, and what breaks once the early playbooks stop working. No hype. No recycled advice. Just clear thinking from people accountable for outcomes.Jason Shafton Economie Marketing et ventes
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    Épisodes
    • How Investors Think About Growth with John Connolly

      How Investors Think About Growth with John Connolly
      Jan 13 2026

      John Connolly - Make your growth story hold up in investor diligence


      How to present growth so it is defensible, measurable, and scalable.For founders raising and operators building board-ready growth reporting.


      John Connolly is a Managing Director at Spectrum Equity, and he explains what he expects to see when a company tells a growth story at the growth equity stage. He covers why founders often stop at simplified metrics instead of going deep on channels, cohorts, and what is actually repeatable. John breaks down two common issues he sees in diligence: when each incremental dollar stops working, and when teams blend organic and paid in a way that hides what is driving performance. He also shares Spectrum’s framing for evaluation: identify what makes the company special, then isolate the few growth drivers that truly move the business.


      What you’ll hear

      • ​How Spectrum pressure-tests whether growth is durable, not just up and to the right
      • ​How to separate organic and paid so you can explain what is really working
      • ​What breaks when incremental spend hits diminishing returns, and why teams miss it
      • ​A practical way to focus your story: the “special thing” plus a short list of real growth drivers


      Chapters

      • ​00:35 - Intro: what investors diligence in a growth story
      • ​02:48 - The common miss: not going deep enough on growth
      • ​03:43 - Diligence issues: incremental dollars stop working, blending organic and paid
      • ​05:08 - Compounding advantages and creator-led organic loops
      • ​06:36 - Evaluation framework: what is special, then what actually drives growth
      • ​08:29 - Why pace of execution matters in fast-moving AI markets


      Links & resources

      Guest

      John Connolly — Managing Director, Spectrum Equity

      spectrumequity.com

      LinkedIn


      Mentioned

      Otter

      Kajabi

      Teachers Pay Teachers


      About Frank Growth

      Frank Growth is a podcast about how companies actually grow - real operators, real constraints, real decisions.Hosted by Jason Shafton.


      Promotional links

      • ​Work with Winston Francois: https://wf.team/podcast
      • ​Subscribe / Follow Jason: https://www.linkedin.com/in/jasonshafton/
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      15 min
    • Building Your Growth Operating System with Cait Anderson

      Building Your Growth Operating System with Cait Anderson
      Jan 6 2026

      Episode #201: Cait Anderson — Building trust into a repeatable growth system


      Trust breaks faster than funnels.
      This episode is for operators trying to make growth predictable without killing speed.

      Cait Anderson is Chief Marketing Officer at Winston Francois. In this conversation, she and Jason unpack what actually makes a growth system sustainable: predictable returns, clear operating rhythm, and trust that compounds instead of resets. They walk through concrete examples, including a B2B SaaS company spending $1M/month in paid media, how experimentation budgets are set at different stages, and why breaking a product promise can wipe out downstream revenue faster than any channel issue.

      What you’ll hear

      • How Cait defines a growth operating system across acquisition, nurture, and conversion
      • Why early-stage teams need wide flexibility, while later-stage teams cap experimentation at ~10–20%
      • A real example of reallocating spend that moved ROAS from 2:1 to 20:1—and why that was still not the end goal
      • How broken trust (not missing features) kills retention, referrals, and revenue

      Chapters

      Timestamps from episode transcript

      • 00:00 — Aspirational vs. functional promises and why trust breaks fast
      • 01:14 — What a growth operating system actually is
      • 02:50 — Compounding metrics, referrals, and overlooked revenue
      • 04:16 — Early-stage vs. late-stage operating rhythm and spend mix
      • 06:49 — $1M/month paid media example: foundation vs. experimentation
      • 10:27 — Activation, funnels, and building demand before conversion
      • 15:23 — Turning around a struggling ad program and rethinking ROAS
      • 17:13 — North Star metrics, buyer intent, and what to track first

      Links & resources

      Guest
      Cait Anderson — Chief Marketing Officer, Winston Francois
      https://winstonfrancois.com

      About Frank Growth

      Frank Growth is a podcast about how companies actually grow—real operators, real constraints, real decisions.
      Hosted by Jason Shafton.

      Promotional links

      • Work with Winston Francois: https://wf.team/podcast
      • Subscribe / Follow Jason: https://www.linkedin.com/in/jasonshafton/
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      19 min
    • How to Fix Healthcare and Other Bad Words

      How to Fix Healthcare and Other Bad Words
      Aug 30 2024

      Welcome to Frank Growth, the podcast where husband and wife duo Jason Shafton and Alyssa Fox explore the intricacies of business and personal growth. In this episode, they interview Hank and Carly Schlissberg. Hank is the CEO of Evio Pharmacy Solutions, and Carly is a stay-at-home mom to their three daughters. Hank and Carly discuss their experiences as parents and entrepreneurs, sharing insights on managing time, setting priorities, and finding balance. They emphasize the importance of hiring exceptional people and prioritizing what truly makes a difference. Hank discusses how aligning incentives in the healthcare industry is key to growing and creating a sustainable, member-focused company.


      Follow ⁠Winston Francois⁠ https://winstonfrancois.com/

      LinkedIn - https://www.linkedin.com/company/winstonfrancois/

      X - https://twitter.com/WFdoesgrowth

      Instagram: - https://www.instagram.com/WFdoesgrowth

      TikTok- https://www.tiktok.com/@WFdoesgrowth

      Follow Jason Shafton:

      LinkedIn - https://www.linkedin.com/in/jasonshafton

      X - https://twitter.com/jasonshafton

      Instagram - https://www.instagram.com/jasonshafton/

      TikTok - https://www.tiktok.com/@jshafton

      YouTube - www.youtube.com/@JasonShafton

      Follow Alyssa Fox:

      Instagram: https://www.instagram.com/afox19/

      Evio:

      https://www.evio.com/

      X: https://x.com/EvioTeam

      LinkedIn: https://www.linkedin.com/company/eviopharmacysolutions/

      LinkedIn: https://www.linkedin.com/in/hank-schlissberg-17843/
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      47 min
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