Welcome to FranPro Insights Podcast. If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here Anything@FranPro.com if you:

• Want help finding a franchise
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Red Boswell, president of IFPG. Red Boswell is an incredible resource for any franchise organization. If you would like to work with Red you can reach him here: https://Franpro.vip/GoIFPG

One of the topics we discuss in this call is "How to be presentable for broker networks."

Also covered:

• IFPG is the world's largest consultant/broker group.
• Franchises need to be presentable and ready to connect with brokers
• Consultants educate and coach candidates, not just broker deals
• Communication & reputation management are crucial for franchisors
• Franchisors need a clear sales process & ideal candidate profile
• ​And more

We're thrilled to welcome our guest, Red Boswell from IFPG, who brings a wealth of knowledge about the fascinating world of franchising. Red sheds light on the art of networking and the importance of nurturing relationships, emphasizing these connections as valuable investments. He insists that success in the franchise world is built on more than just immediate results; it's a long-game requiring trust, commitment, and a fair amount of exposure in the industry.

Communication is a vital cog in the franchising machine, and we dive headfirst into the nuances of this crucial aspect. Red explains the need for prompt responses, constant monitoring of progress, and the role of consultants in these interactions. We also explore the importance of personalized communication, making your opportunity stand out in the sea of franchises.

The conversation then takes a sharp turn toward the role of marketing in franchise sales. We stress the relevance of keeping your sales process up-to-date and having a robust Item 19. He further emphasizes the need to be fully committed to your franchise business, and the difference a knowledgeable franchise development representative can make. Get ready for an enlightening conversation that could revolutionize how you think about franchising.

Contact us at Anything@FranPro.com if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast. If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here Anything@FranPro.com if you:

• Want help finding a franchise
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Lana Mazin, VP of relationship marketing at Raintree. Lana Mazin is an incredible resource for any franchise organization. If you would like to work with Lana you can reach her here: https://Franpro.vip/GoRainTree

One of the topics we discuss in this call is "Why franchisors struggle to add new franchisees to their system."

Also covered:

• Are you struggling to add new franchisees to your system?
• Are your franchisees unsatisfied or not making enough money?
• What will happen if you don't differentiate your brand?
• Focus on innovation to stay ahead of the competition
• Is your franchise system falling behind the competition?
• ​And more

Want to discover the secrets behind building successful franchise brands? Tune into our latest episode where Lana Mazin, the VP of Relationship Marketing at RainTree Franchise Development, joins us. Lana, with her vast knowledge of franchise development, unravels the importance of strong item 19 numbers, franchisee satisfaction, and ongoing support. As we churn through this enlightening conversation, Lana puts forth some key factors to consider when partnering with new brands, emphasizing the need to focus on differentiation and innovation.

But how do you attract the right buyers for your franchise? In a riveting discussion, Lana shares how Rain Tree crafts compelling messaging that drives value and attracts the ideal buyer. She dispels common misconceptions about franchising and addresses the major objections people might have when considering a franchise. She further simplifies the complex world of franchise metrics into digestible nuggets of wisdom, highlighting the essential performance indicators for evaluating potential franchise partners.

In the final part of our exchange, we shifted gears to focus on networking and maintaining relationships within the industry. Lana offers golden advice on how brands can leverage Rain Tree's services to their advantage, and use it as a stepping stone to connect with other FSOs and vendors. Her insights are invaluable for any brand looking to elevate its franchise game, underscoring the importance of franchisee satisfaction and profitability as the cornerstone of a franchisor's mission. Don't miss this chance to gain firsthand knowledge from an industry expert on building a robust and profitable franchise brand.

Contact us at Anything@FranPro.com if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

Welcome to FranPro Insights Podcast. If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here Anything@FranPro.com if you:

• Want help finding a franchise
• Would like to be featured on our program
• Would like help producing or want a podcast produced for you
• Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Chief Operations Officer Corey Cotnoir of SocialMadeSimple. Corey Cotnoir is an incredible resource for any franchise organization. If you would like to work with Corey you can reach him here: https://Franpro.vip/GoSocialMadeSimple

Finally the team at Social Made Simple has a Free 90-day local social marketing pilot program.

You can apply for at the link you see next to this video. There is no catch, no management fee, and they will spend up to $185 per month per location in ad spend, but it does requires a corporate point of contact and five franchisee locations participating. As well as feedback is required, and the franchisees must stay engaged.

Also covered:

• What you should know when it comes to local marketing
• Which social media platforms make sense for your brand
• What causes brands to struggle with social advertising?
• The sweet spot for advertising frequency
• What you need to know about your customer journey
• How can you increase engagement on your social posts
• ​And more

Get ready to challenge the status quo in social media marketing as Corey Cottenoir, COO of Social Made Simple, takes us on an enlightening journey to harness the power of authenticity. Forget the polished, professional image you've been striving for. Learn to embrace user-generated content and how it can be instrumental for local business marketing. We also discuss the intricacies of a successful local marketing campaign, emphasizing the importance of forming genuine connections with the local community.

We venture further into the realm of social advertising, gaining insights into the crucial aspects of the buyer's journey, life cycle, and frequency of ads. Corey sheds light on the significance of adjusting outreach and conversion strategies, and the pitfalls of over-marketing, a common mistake that can detrimentally affect a brand's perception. Prepare to reevaluate and transform your current strategies for more successful outcomes.

Boost your local marketing content with fresh, authentic assets. We discus investing a little to elevate your content visibility and the importance of creating assets that provide customers with a clear understanding of your products and services.

Contact us at Anything@FranPro.com if you:

• Want help finding the right franchise for you
• Would like to be featured on our program
• Would like help to produce or want a podcast produced for you
• Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.