In this episode of Brick by Brick, Mike and Jeff delve into the often overlooked topic of churn in SaaS businesses. They discuss the importance of reducing churn and ensuring customer retention. The conversation then shifts towards the challenges and strategies involved in founder-led sales, particularly in early-stage startups where founders must juggle multiple roles. Jeff provides insights on how developers can balance their focus between product development and sales feedback. They also explore frameworks and systems for validating SaaS product ideas, including the use of landing pages and customer feedback. The episode concludes with practical tips on how to identify and address churn early, using telemetry data and customer success strategies.

Resources mentioned in the episode:
ScoreApp

Timestamps

00:00 Introduction to SaaS Churn
00:30 Casual Catch-Up and SaaS Challenges
01:20 Founder-Led Sales: The Overwhelming Reality
02:58 Developer's Perspective on Sales Strategy
05:11 Balancing Customer Feedback with Product Development
07:07 Manual vs. Automated Solutions in SaaS
14:25 The Importance of Validation in Product Development
16:28 Exploring Validation Frameworks and Playbooks
28:43 Customer Success and Reducing Churn
31:41 Conclusion and Key Takeaways

Connect with Mike:

Twitter / X

LinkedIn

SaaS Lead Flow

Connect with Jeff:

Twitter / X

LinkedIn

Jeff Builds Tech