In this live coaching episode of The Fractional CMO Show, Casey Stanton breaks down the realities of building a thriving career as a fractional CMO—without burning out or undercharging. Casey dives deep into how to pitch your services with confidence, avoid giving away strategy for free, and structure your offers around leadership and long-term value—not short-lived tactics. Whether you’re just starting out or scaling up, this episode is a masterclass in positioning, pricing, and prospecting in today’s changing marketing landscape.

Key Topics Covered:

-Why your job isn’t to convince—it’s to qualify (and walk away if needed)

-What to say when prospects push back on pricing or ask for implementation

-How to pitch $140k/year value while selling at a fractional $3.5K/month rate

-The danger of giving away too much strategy in the sales process

-The difference between leadership, strategy, and implementation—and what you should actually be selling

-Why the market being “flooded with fractionals” doesn’t matter

-How to respond to clients asking for performance-based pay or equity

-Using variable upside (e.g. revenue share) only after hitting consistent income

-How to build freedom and scale through the CMOx model—and avoid scope creep

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this solo episode of The Fractional CMO Show, Casey Stanton tackles one of the biggest challenges fractional CMOs face—overcoming sales objections. Drawing from real-world scenarios and personal insights, Casey walks through the most common pushbacks fractional CMOs hear on sales calls—like “you don’t have experience in our industry” or “I could just hire a full-timer for that”—and shows you how to respond with confidence, clarity, and strategic positioning. Whether you're struggling to win your first client or scale into premium pricing, this episode is your playbook for navigating objections and winning high-value deals.

Key Topics Covered:

-Why industry-specific experience matters—and how to win without it

-How to position your transferable expertise in new niches

-Real-world examples of selling fractional CMO services across industries

-A simple mindset shift for charging what you’re worth

-How to navigate “You’re too expensive, I could hire someone full-time”

-Strategy vs. implementation (and why doing both is a trap)

-The 3 stages of the CMOx Accelerator: Sales Ready, Road to 10K, and Boardroom

-How one Boardroom member landed a $12.5K/month + 5% revenue-share deal

-Why the most successful CMOs are the ones solving bigger problems, not smaller tasks

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this solo episode of The Fractional CMO Show, Casey Stanton shares a life-changing mantra that will transform how you approach business development: “You’re prospecting forever.” Drawing from personal stories—from grueling mountain hikes to backyard landscaping projects—Casey reveals how adopting a “forever” mindset can help fractional CMOs build resilience, consistency, and long-term success. If you’ve ever felt frustrated about finding clients or thought you’d eventually be ‘done’ with prospecting, this episode is your wake-up call.

Key Topics Covered:

-Casey’s personal stories that sparked the mantra “we’re just hiking forever” and “we’re just digging forever”

-Why prospecting is a non-negotiable, ongoing activity for every successful fractional CMO

-The hidden danger of relying on a single contract or client

-How venture capitalists and top business leaders keep their pipelines open

-The full spectrum of prospecting—from cold outreach to being paid to take meetings

-Why you should never “graduate” from prospecting, no matter your level of success

-Real-life example of a CMO navigating client loss while raising rates

-How obsession with conversation and outreach leads to bigger, better opportunities

-The importance of solving higher-level problems with ideal clients

-Building a life of freedom, impact, and income through relentless prospecting

🌟 Take the First Step Toward Growth with CMOx 🌟

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.

📅 Schedule your call today:

👉 CMOx.com/call

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!

👉 CMOx.com/podcast

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

👉 FractionalCMOShow.com

Subscribe today and start leveling up your marketing game!

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/