Épisodes

  • The Journey of Professor Anika Jackson: From Club Promoter to Podcasting Professor

    The Journey of Professor Anika Jackson: From Club Promoter to Podcasting Professor
    Jan 23 2026
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Professor Anika Jackson, a dynamic figure in the podcasting world and an educator at the University of Southern California. Anika shares her journey from club promoter in Kansas City to esteemed podcast consultant and educator. She discusses her extensive background in event hosting, her transition into radio and podcasting, and the foundation of her consulting firm, Your Brand Amplified. Anika elaborates on her teaching roles at USC, where she instructs students on the business and craft of podcasting, emphasizing the importance of personal branding and building a sustainable podcasting career. She also touches on her philanthropic efforts in education, her holistic approach to life, and her collaboration with a former Zen monk on their podcast, Zen Power Hour. Join the conversation to explore the multifaceted career of Anika Jackson and gain insights into the impactful world of podcasting. Key highlights: Professor Jackson’s Journey into Podcasting From Radio to Podcasting Building a Podcasting Business Academia and Podcasting Holistic and Purpose-Driven Leadership Resources: Anika Jackson on LinkedIn Your Brand Amplified website Your Brand Amplified podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    29 min
  • YouTube Strategies for Podcasters with Jeff Dwoskin

    YouTube Strategies for Podcasters with Jeff Dwoskin
    Nov 21 2025
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters. Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market. Key highlights: The Importance of a YouTube Strategy for Podcasters Understanding YouTube as a Search Engine Metrics and Strategies for YouTube Success Leveraging YouTube Shorts and SEO Resources: Jeff Dwoskin on LinkedIn Stampede Social Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    25 min
  • Navigating Podcasting and Digital Marketing in Healthcare with Eva Sheie

    Navigating Podcasting and Digital Marketing in Healthcare with Eva Sheie
    Nov 14 2025
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare. Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry. Key Highlights: Eva’s Journey: From Public Radio to Digital Marketing Discovering the Power of Podcasting Founding The Axis: A Leap of Faith Building Trust Through Storytelling in Healthcare Ethical Boundaries and Compliance in Healthcare Marketing Resources: Eva Sheie on LinkedIn The Axis Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    26 min
  • The Essence of PodFest with Paula Sima

    The Essence of PodFest with Paula Sima
    Oct 24 2025
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes podcast maven Paula Sima. Paula discusses her experiences and reflections in the podcasting industry. They reminisce about their recent attendance at Podcast Movement in Dallas and remember the late Todd Cochrane, a significant figure in the podcasting community. Paula shares her journey from podcast attendee to staff member at various podcasting events, highlighting the importance of community and the differences between Podcast Movement and PodFest Expo. The episode underscores the value of connections and the impact of influential personalities like Cochrane, Chris, and Katie Krimitsos in shaping the podcasting world. Key highlights: Remembering Todd Cochrane Role and Experience as a Stage Manager Podcast Movement vs. Pod Fest Expo The Unique Community of Pod Fest Expo Resources: Paula Sima on LinkedIn Talk Shit With P Podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    27 min
  • The Evolution of Podcasting: Insights from Rob Greenlee

    The Evolution of Podcasting: Insights from Rob Greenlee
    Oct 10 2025
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Podcasting Hall of Fame Chairperson Rob Greenlee. Rob is a prominent figure in the podcasting industry. He and Tom discuss the evolution of podcasting, including the shift from audio to video content, the business consolidation within the industry, and the increasing importance of monetization. Rob shares insights on the potential of local podcasts for businesses and the potential impact of AI on the medium. They end with a reflection on the late Todd Cochrane’s contributions to podcasting. Rob also talks about his current projects, including his work with multiple podcast networks. Key highlights: Current Projects The Evolution of Podcasting Podcasting Hall of Fame Future of Podcasting Tribute to Todd Cochrane Resources Rob Greenlee on LinkedIn Website Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    28 min
  • From Jerry Springer to Podcasting: Reena Friedman-Watts Dynamic Career Journey

    From Jerry Springer to Podcasting: Reena Friedman-Watts Dynamic Career Journey
    Sep 26 2025
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Reena Friedman-Watts, fellow podcaster and co-host of the upcoming podcast conference Speke Fest Houston. Reena discusses her fascinating career trajectory, which began with her work at NPR during college, continued with her stint on the Jerry Springer show, and ultimately led to her involvement in the world of podcasting and television production. Reena shares her experiences in the entertainment industry, her transition to podcasting with her show ‘Better Call Daddy,’ and how she crafts compelling interviews. They also discuss her upcoming event, Speke Fest Houston, highlighting the unique venue, event details, and the diverse lineup of speakers. Reena concludes with some of her memorable interviews and the invaluable lessons learned along the way. Key highlights: Reena’s Professional Journey Begins From Jerry Springer to Hollywood Transition to Reality TV and Family Life Launching a Podcast and Memorable Interviews Speke Fest Houston: A Unique Podcasting Event Resources: Reena Friedman Watts on LinkedIn Speke Fest-Night of the Living Pod Better Call Daddy Podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    23 min
  • Mastering Content Creation and Personal Branding with Dave Polykoff

    Mastering Content Creation and Personal Branding with Dave Polykoff
    Aug 15 2025
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, host Tom Fox welcomes Dave Polykoff, the founder of Zenpost and the Personal Brand Blueprint podcast. Polykoff discusses the importance of content creation and personal branding for busy founders, sharing insights into how he streamlined his content creation process through Zenpost, a done-for-you content service. The conversation explores the benefits of podcasting as a business model and how to develop a distinctive hosting style. Polykoff also discusses the comprehensive use of Notion for managing content workflows and automations. The episode concludes with a discussion on the importance of having a clear mission and strategy for personal branding. Key highlights: Dave Polykoff's Background and Zen Post The Value of Podcasting for Businesses Developing Your Hosting Style Guest Preparation and Best Practices Using Notion for Podcast Management The Importance of Personal Branding Resources: ⁠Zenpost Website⁠ ⁠Personal Brand Blueprint Podcast on YouTube⁠ ⁠Zenpost on LinkedIn⁠ Follow Dave Polykoff on: ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠PodMatch⁠ Tom Fox ⁠Instagram⁠ ⁠Facebook⁠ ⁠YouTube⁠ ⁠Twitter⁠ ⁠LinkedIn
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    35 min
  • Podpage and Beyond: Elevating Listener Experience with Dave Jackson

    Podpage and Beyond: Elevating Listener Experience with Dave Jackson
    Aug 1 2025
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Dave Jackson, a podcasting veteran and educator. Dave Jackson is the head of podcasting at Podpage and the founder of the School of Podcasting. He is also an author and a member of the Podcast Hall of Fame. Join Tom Fox as he welcomes Dave Jackson, a podcasting pioneer, to discuss the evolution of podcasting from its early days to the present. Dave shares his journey from chiseling podcasts out of stone to becoming a key figure at Podpage, a platform that enhances the listener experience. With insights into monetization, community building, and maintaining integrity, this episode is a must-listen for aspiring podcasters. Key highlights: The Evolution of Podcasting Monetizing Podcasts Building a Podcast Community Ethics and Integrity in Podcasting Overcoming Fear in Podcasting Garth Brooks and Self-Doubt Podcasting Insights and Recommendations We’d love to hear your thoughts on this episode! Leave a comment, share your feedback, and don’t forget to like and follow for more insightful discussions. Resources: Dave Jackson on LinkedIn Podpage Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    36 min