Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org

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In this new episode, Nelson sits down with Kris Cochrane, who’s trained over 1,000 remote salespeople and has seen exactly how the top performers operate.

You’ll hear:

◼️ What consistently shows up in the top 1% of remote closers

◼️ The hiring pattern that quietly destroys sales teams

◼️ Why most founders invest in training that never pays off

◼️ The signals that reveal whether a closer will scale with your company

◼️ The shifts founders need to make to build predictable revenue

Timestamps:

00:00:00 Introduction

00:01:43 - Building an Eight-Figure Sales Team

00:04:03 - Characteristics of a Top 1% Closer

00:05:32 - What to Look for in Top Closers

00:07:46 - Defining a Top Closer's Revenue

00:09:04 - Expectations for Top Closers' Earnings

00:10:32 - The Role of Marketing in Attracting A Players

00:11:22 - Challenges with Founders Who Lack Marketing

00:13:11 - Selling the Company to Potential Closers

00:14:37 - Recruitment Mandates for Sales Teams

00:16:32 - Identifying Underperforming Closers

00:19:54 - When to Transition from Founder-Led Sales

00:20:09 - Starting the Recruitment Process for Closers

00:24:04 - Interview Tactics for Identifying High Performers

00:27:09 - Training Top Closers on New Offers

00:30:26 - Onboarding Best Practices for New Closers

00:34:16 - Key Metrics for Evaluating Closer Performance

00:36:06 - Duration for Assessing Underperformance

00:37:48 - Real-Life Example of Closer Performance

00:42:15 - Compensation Structures for Closers

00:43:28 - Adjusting Compensation for Different Offer Types

00:45:12 - Managing Refunds and Clawbacks

Follow Nelson & Founder's Playbook:

https://www.instagram.com/foundersplaybook

https://www.facebook.com/foundersplaybookpodcast/

https://www.youtube.com/@foundersplaybookpodcast

https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463

Follow Kris Cochrane:

https://www.linkedin.com/in/kris-cochrane/

https://www.instagram.com/kriscochrane/?hl=en

DISCLAIMER

This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

Scale your business with a viral podcast system 👉 https://vibezcreative.com/viral-podcast-system-vsl-org

🔗 TAKE ACTION:

Book your demo: https://vibezcreative.com/viral-podcast-system-vsl-org

Why an 8-figure entrepreneur moved his entire wealth into Bitcoin.

◼️ Traditional system is broken—Bitcoin became the only asset that made sense

◼️ Australia's economic trajectory & rising government overreach

◼️ High-net-worth individuals quietly dematerializing wealth into Bitcoin

◼️ Why he moved his entire retirement fund out of superannuation

◼️ How business owners can protect profits before inflation erodes them

Timestamps:

00:00:00 Introduction

00:01:53 - Transitioning from Real Estate to Bitcoin

00:02:45 - Bitcoin vs. Traditional Assets

00:04:00 - Inner Circle Program for High Net Worth Individuals

00:06:36 - The $500 Million Man's Perspective

00:09:01 - Inflation and Currency Debasement

00:09:32 - Superannuation and Retirement Concerns

00:11:26 - Property Investing vs. Bitcoin

00:13:10 - The Headaches of Property Management

00:15:01 - Comparing Returns: Property vs. Bitcoin

00:16:27 - The Risk of Owning Zero Bitcoin

00:21:00 - The Process of Allocating Superannuation to Bitcoin

00:22:50 - The Reality of Superannuation Returns

00:25:26 - Self-Managed Super Funds (SMSF )

00:28:50 - Bitcoin Mining

00:32:31 - Unrealized Capital Gains Tax and Its Implications

00:35:00 - The Problem with Unrealized Capital Gains Tax

00:36:11 - The Flight from Property to Bitcoin

00:40:30 - The Contrast Between Australia and Dubai

00:41:44 - The Immigrant Perspective on Taxes

00:44:13 - The Australian Success Story

00:45:37 - Common Mistakes in Bitcoin Investing

00:46:08 - Investing in VIP Training Programs

Follow Nelson & Founder's Playbook:

https://www.instagram.com/foundersplaybook

https://www.facebook.com/foundersplaybookpodcast/

https://www.youtube.com/@foundersplaybookpodcast

https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b43628463

Follow Matthew Fraser:

https://www.instagram.com/immatthewfraser/

https://www.tiktok.com/@immatthewfraser

https://www.facebook.com/immatthewfraser/

https://www.skool.com/matthewfraser/about

DISCLAIMER

This content is for educational and informational purposes only. This is not financial, investment, tax, or legal advice. Bitcoin and cryptocurrency investments carry significant risks including market volatility and potential loss of capital. Superannuation and tax strategies vary by individual circumstances. Past performance does not guarantee future results. Always conduct thorough research and consult with qualified financial advisors, tax professionals, and legal experts before making investment or retirement decisions. Individual results depend on personal circumstances, market conditions, and investment strategy.

In this episode, Nelson breaks down 8 hard‑hitting reasons why chasing high‑ticket sponsors is a mistake, from losing control of your message, slowing down production, and confusing your audience, to the reality that sponsors will never pay you as much as your own business can.

You’ll hear why your best sponsor is your own high‑ticket offer, how to turn cold traffic into warm leads with a content system, and why selling directly to your dream customers will always outperform any sponsorship deal.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:00:41 – Reason 1: Sponsorship Hurts Lead Generation

00:02:01 – Reason 2: Sponsorship Deals Are Usually Tiny

00:03:54 – Reason 3: You Lose Control of Your Message

00:04:59 – Reason 4: Sponsorships Can Weaken Your Brand

00:05:58 – Reason 5: Confusion in Positioning and Marketing

00:06:44 – Reason 6: Slows Down Production and Growth

00:07:36 – Reason 7: Adds Heavy Admin Work

00:08:47 – Reason 8: Your Best Sponsor Is Your Own Business

00:09:52 – Sell More of Your Own High‑Ticket Offers

00:10:41 – How a Content System Creates Pre‑Sold Clients

In this new episode, host Nelson reveals why relying only on ads or only on organic content is a dangerous mistake. While many founders debate which one is “better,” Nelson shows how paid ads and organic content play different roles, and why combining them is the real key to scaling profitably.

You’ll hear why cold traffic from ads no longer converts the way it used to, how organic content builds trust and authority, and why the two together create a system that warms leads, nurtures relationships, and drives high‑ticket sales. Nelson also shares how long‑form content like podcasts compounds over time, supports your paid campaigns, and gives you evergreen assets that keep working even when ad spend stops.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

- Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630

Timestamps:

00:00:00 - Introduction

00:04:03 – Ads as the Party Host Analogy

00:05:14 – Organic Content Builds Trust

00:07:08 – Costs: Paid vs. Organic

00:08:48 – Speed: Immediate vs. Compounding Results

00:10:59 – Longevity: Temporary Ads vs. Evergreen Content

00:11:17 – Trust Building Through Organic Content

00:12:21 – Cold Traffic vs. Warm Audience

00:12:55 – High Close Rates From Organic Leads

00:13:23 – Solution: Long‑Form Podcast System

00:14:26 – Multi‑Channel Repurposing Advantage

00:17:06 – Building 7 Hours of Trust With Long‑Form

00:18:07 – Using Sales Call Transcripts for Content Pillars

00:19:18 – YouTube as the Best Long‑Form Platform

00:20:28 – Retargeting Cold Traffic With Short‑Form Clips

00:21:05 – Newsletters to Nurture Your Database

00:22:29 – Contextual Calls‑to‑Action in Newsletters

00:23:22 – Using Episodes in Sales Confirmations

00:23:41 – Podcast Framing Systems Explained

In this new episode, host Nelson reveals why content alone won’t grow your business if your offer is weak. While many founders blame their marketing, Nelson shows how the real bottleneck is a commoditised offer that fails to stand out, convert, or deliver true value.

You’ll hear how to diagnose a “shitty offer,” why urgency, scarcity, and exclusivity make people buy now, and the three outcomes wealthy clients actually pay for: more money, more time, and more status. Nelson also shares how speed, guarantees, and premium positioning transform an average service into a knockout offer that commands attention and drives sales, so you can finally turn content into cash and scale with confidence.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:01:37 - Commodity vs. Unique Offer

00:02:42 - Creating Urgency and Scarcity

00:03:14 - Focusing on Customer Needs

00:04:50 - Targeting Wealthy Clients

00:06:07 - Understanding Rich People's Desires

00:07:15 - Creating Cash Flow for Clients

00:10:28 - Elevating Status Through Your Offer

00:11:41 - Tactical Improvements for Your Offer

00:13:27 - Articulating the Dream Outcome

00:14:10 - Increasing Perceived Likelihood of Achievement

00:16:17 - Minimizing Effort and Sacrifice

00:19:07 - Pricing for Premium Clients

00:20:33 - Commitment and Engagement Strategies

00:22:34 - Mindset Shift: From Vendor to Value Provider

In this new episode, host Nelson reacts to Gary Vaynerchuk’s viral advice on organic social, paid ads, and the rise of AI in content. After helping clients hit multiple 6‑ and 7‑figure months, Nelson reveals what actually works for founders who want to scale with content.

You’ll hear why organic and paid content must work together, how niche messaging helps algorithms push your content to the right audience, and why you don’t need millions of followers to win. Nelson also shares the truth about long‑form podcasts, the impact of viral posts, the rise of AI influencers, and why prompt engineering is the skill that will separate winners from the rest.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

- Spotify: https://open.spotify.com/show/1C66TiNNEXL5S9qA32OoV6?si=20bd04b436284630

Timestamps:

00:00:00 - Introduction

00:00:21 - The Shift in Organic Social Media

00:00:44 - Importance of Organic Content for Paid Advertising

00:03:02 - The Power of New Accounts and Content Creation

00:04:41 - Organic Social vs. Paid Advertising

00:05:57 - The Role of Consistency in Content Creation

00:07:04 - The Impact of a Single Organic Post

00:08:45 - Understanding Social Media Algorithms

00:10:18 - The Future of AI Influencers

00:12:52 - Using AI for Creative Thinking

00:14:56 - Maximizing AI in Content Production

In this new episode, host Nelson reveals why one founder with ads, funnels, and a polished sales process was only closing at 8%, while another, with no ads, no funnel, and no sales experience, was closing over 50% on an $11K offer. The difference came down to three things: long‑form content, a knockout offer, and a super‑niche audience.

You’ll learn why short‑form alone won’t build trust, how long‑form content warms up cold traffic, and why being truly niche makes selling effortless. If you’re a founder looking to increase your close rate and scale high‑ticket sales, this is your blueprint.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:01:10 - Comparing Two Business Owners

00:02:00 - Content Creation Approaches

00:03:30 - Understanding Offers and Niches

00:05:00 - Sales Processes: A Key Differentiator

00:06:30 - Analyzing Followers and Community Engagement

00:08:00 - The Impact of Long-Form Content

00:09:30 - Trust and Credibility in Sales

00:11:00 - Close Rate Comparison: Business Owner One vs. Two

00:12:30 - Key Takeaways for Improving Close Rates

00:14:00 - The Importance of Long-Form Content

00:15:30 - Evaluating Your Offer and Niche

00:17:00 - Building a Database and Community

00:18:30 - Final Thoughts on Sales Strategies

In this new episode, host Nelson breaks down how to launch a podcast in 2026 that actually drives sales, not just vanity views. Drawing from his own lessons of making 100+ episodes with zero ROI, Nelson reveals the exact strategy founders need to avoid wasting time and money.

You’ll learn why niching down is non‑negotiable, how to align your podcast with a knockout high‑ticket offer, and the essential gear, team roles, and distribution tactics that turn your show into a marketing engine. If you’re serious about building authority, generating leads, and scaling your business with content, this is your blueprint.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/viral-podcast-system-vsl-org

Follow me on socials:

-Instagram: https://www.instagram.com/creatornelson/

-X: https://x.com/creatornelson

Listen to Founder's Playbook Podcast:

- YouTube: https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:01:04 - The Importance of Strategy

00:02:40 - Narrowing Down Your Expertise

00:03:22 - Identifying Your Dream Customer

00:04:16 - Creating a Knockout Offer

00:06:35 - Researching Competitors

00:07:50 - Developing Content Pillars

00:08:46 - Focusing on Customer Needs

00:09:39 - Establishing Your Podcast Name

00:10:54 - The Role of Equipment and Gear

00:12:08 - Choosing Between Solo and Guest Podcasts

00:13:34 - The Importance of Quality Audio

00:14:50 - Building Your Team

00:16:57 - Recording Your Episodes

00:19:06 - Post-Production and Distribution

00:22:58 - Utilizing Data for Improvement

00:25:08 - Implementing a Conversion Mechanism

00:26:12 - The Importance of Consistency