Couverture de Founder Freedom

Founder Freedom

Founder Freedom

De : Sue Parker
Écouter gratuitement

À propos de ce contenu audio

 The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3. My mission is to empower founders to step into their most confident selves, while building a business by design. That gives you time, financial and creative freedom. The Freedom Architecture & The Business Design Collective is where you build the strategy, systems & mindset to gain founder freedom. Away from Time 4 Money hustle & burnout culture. Living with purpose and creating from abundance. Sharing my personal journey, expertise and motivational encouragement. If this is your dream, hit Subscribe. ABOUT THE HOST Sue Parker, is a passionate Entrepreneur and ex Tech Leader (who helped scale a Times 100 Company) and Global Speaker. She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate. Sue went from burnout to breakthrough. On a journey to becoming a creative, freedom founder. Sue is on a mission to empower more people to create founder freedom beyond the outdated traditional career or time 4 money routes. Website: https://sueparker.net Linked in: https://www.linkedin.com/in/sue-parker-msc/ Direction Développement personnel Economie Management et direction Marketing et ventes Réussite personnelle Sciences sociales
Épisodes
  • You Don’t Rise to Your Goals — You Return to Your Standard

    You Don’t Rise to Your Goals — You Return to Your Standard
    Feb 17 2026
    Sue explores why entrepreneurs often hit a plateau despite setting ambitious 10X goals, arguing that your results don't rise to your goals but instead return to your standard internal comfort zone that governs your income, pricing, and quality of work. By identifying the subconscious upper limits that trigger self-sabotage when things go too well, she challenges you to intentionally raise your standards in four key areas—time, delivery, decision-making, and integrity—to shift your professional identity and achieve sustainable growth KEY TAKEAWAYS If your bank balance or business growth looks the same as it did a year ago, it is likely because you are operating at a psychological comfort range that feels "safe" to your nervous system. Real change doesn't come from just reprogramming beliefs, but from shifting your identity. You must become the person who naturally operates at a higher level, rather than just chasing a goal from your current state. To break a plateau, an entrepreneur must raise the bar in four specific areas: how they value their time, the quality of their delivery, the speed of their decisions, and their level of integrity regarding excuses. Scaling "the conscious way" isn't about working harder; it’s about redefining what you are willing to accept from yourself and others BEST MOMENTS "You don’t rise to your goals—you return to your standard." "When you earn more than your current standard, you might lose it again... because your nervous system is protecting what feels familiar." "You don’t demand a higher level, you become it." "Instead of asking, 'How do I justify charging more?' you ask, 'What would my business need to look like to be worthy of this standard?'" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
    Afficher plus Afficher moins
    15 min
  • What I Learned From Analysing Five 8-Figure Sales Videos

    What I Learned From Analysing Five 8-Figure Sales Videos
    Feb 10 2026
    Sue looks at the essential elements that make sales videos irresistible for potential clients. Drawing insights from her analysis of five eight-figure entrepreneurs' sales videos, she identifies 12 key components that enhance connection and trust with the audience. Sue examines the importance of being on camera to foster a genuine relationship with viewers and shares her personal experiences and tips for overcoming camera anxiety, as well as the structure and tone necessary for effective sales videos, including how to create a situational hook, establish credibility, and articulate the value of their offerings KEY TAKEAWAYS Building a sales video that resonates with potential clients requires an emotive tone that makes them feel seen and heard. This connection is essential for fostering trust and encouraging sign-ups. A well-structured sales video should clearly outline the pain points, the solutions offered, and the specific benefits clients will receive. Avoid vague language and focus on tangible outcomes to attract the right audience. Establishing credibility is vital. Share your qualifications, experiences, and successes to build trust with your audience. Reinforcing this credibility throughout the video can help potential clients feel more confident in their decision to engage with your services. Clearly communicate what your offer is not about to filter out the wrong audience. This strategy helps to attract clients who resonate with your values and approach, ensuring a better fit for your services. BEST MOMENTS "I found 12 common elements that make the offer video irresistible to sign up clients." "People are starting to buy from people that they trust. They're starting to buy from people where they feel a deeper connection." "If you want high converting, you'd be better off getting in screen." "You need to make sure that whichever client you work with, you make them feel seen." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
    Afficher plus Afficher moins
    21 min
  • How To Stop Being Ruled by Fear and Finally Operate at Your True Level

    How To Stop Being Ruled by Fear and Finally Operate at Your True Level
    Feb 3 2026
    Sue shares an incredibly personal reflection on a recent health scare that prompted a deep examination of life’s purpose and the impact of fear on decision-making. She centres around the idea that while fear is an inevitable part of life, it doesn't have to dictate our actions or define our potential. Sue explains the importance of recognising and harmonising with our egos, rather than trying to eliminate them KEY TAKEAWAYS Fear will always exist, but it doesn't have to control your life or decisions. Recognising and acknowledging fear is the first step to not letting it dictate your actions. Calming techniques such as deep breathing, meditation, and spending time in nature can help create clarity and allow you to connect with your higher self, moving away from the ego's overthinking. Growth occurs outside of your comfort zone. Embracing discomfort and challenging yourself to do things that feel "icky" can help expand your capacity for risk-taking and personal development. Engaging in mindfulness and being present can help you gain perspective and clarity. Simple techniques, like widening your vision, can shift your focus away from fear and anxiety. BEST MOMENTS "What can I do that will make my life have meaning, have achieved something, have given it purpose, have provided for my family?" "The truth is, that fear, it will always exist. It's not something you can eliminate, but it doesn't have to rule you." "The ego isn't real. In a sense, the stories are not true. They're narratives." "Regulating your nervous system is crucial. Calm creates clarity." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.
    Afficher plus Afficher moins
    18 min
Aucun commentaire pour le moment