Follow Up On Unsold Customers- Follow The Opportunity
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The opportunity. Look, in many ways the follow-up call can be more challenging than a cold call; and nobody wants to do the cold call. I'm telling you the follow-up call in many ways can be even more challenging than phoning up somebody or making contact with somebody that you've not even met before, the cold call. It's the follow-up call, however, that really gets the sales cycle rolling. A number of things that could be happening with a customer is they're no longer interested. They hit your website. They called you. They actually visited your company and then said, "We don't really want to do this.
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