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Morgan Ratcliffe and his brother Niall started their B2B marketing agency, Noticed, with £18. In their first month, they signed £10,000 of work.

Four years later, they have a 22-person team in Manchester and still post on LinkedIn every day. In this episode, Morgan shares how they did it without a big marketing budget. He covers telling the story rather than selling, giving away useful free resources, and testing everything without getting emotionally attached.

We also get into Ironmans, a 24-hour backyard ultra, and why doing hard things on purpose makes business stress feel a lot smaller.

In this episode:

• Starting a business with just £18
• How LinkedIn launched Noticed, and £10K in the first month
• Creating content without a big audience
• Using free resources and scorecards to get leads
• Why you should sell the outcome, not the service
• Testing and improving your marketing without the emotion
• Why "I don't have time" is usually a choice
• Building a personal brand beyond LinkedIn
• Using intent signals to find people ready to buy
• Morgan's approach to business, fitness and personal growth

Find Morgan and Niall at Noticed: https://www.noticed.co/
📬 Get the Win the Week newsletter: https://www.emmamills.co.uk/wintheweek

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Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

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What if AI could give you back 10 hours every single week?

In this episode of Focus on the Fun Stuff, Emma Mills shares exactly how she's using Claude to save around 10 hours a week in her business without handing her thinking over to AI or letting it take over her voice.

She walks through 6 practical ways she uses Claude: finding open loops in her inbox, turning sales calls into content ideas, building team training, sharpening her writing, pulling together reports, and building a bank of stories for future content.

Her approach — do the thinking herself, then use Claude to make the output sharper and faster, not to create it from scratch.

🎧 Hit play to hear the 6 ways Emma is using Claude to save time, work smarter, and get back to focusing on the fun stuff.

What you'll take away:
How to use Claude to find unanswered emails and open loops
How to turn sales calls into content ideas
How Claude can create training frameworks and presentations
How to sharpen your writing without losing your voice
How to create reports, charts and visual business data
How to build a content bank from your own experience and ideas
Why what you put into AI determines what you get out

Support the show

Support The Show

--

Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate

--

Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

World Class Virtual PA support here: Mi-PA.co.uk

Follow Emma on Instagram

Connect with Emma on Linkedin

Watch the Episodes on Youtube

EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟

Send us Fan Mail

What happens when you stop working in your business and start working on it?

In this episode of Focus on the Fun Stuff, Emma Mills sits down with Julian Stafford, entrepreneur, sales expert and former owner of Midshire Business Systems, an SME he grew to £35 million in turnover before exiting after 21 years.

Julian shares how he built a business that felt like a hobby to him, why stepping away from the day-to-day sales became a turning point in its growth, and how surrounding himself with people who were better than him helped take the business to the next level.

They talk about sales training, marketing, leadership, decision-making, building a sales team, owner dependency and what actually makes a business attractive to a buyer when it comes to a business exit strategy.

Julian also shares the story of his eventual exit, including the moment he walked out of a negotiation at the Belfry when the buyer's figure wasn't quite what he expected, and how he now works as a business exit coach helping other owners get ready to sell a business of their own.

🎧 Hit play to hear how to build a business that can grow without you, make better decisions faster, and become genuinely ready for an exit.

What you'll take away:

• Why stepping out of sales helped Midshire's growth accelerate
• How to stop being the bottleneck in your business
• Why you need people around you who are better than you
• Julian's approach to making decisions quickly
• How to market a "boring" product by selling the outcome
• Why testimonials became the backbone of Midshire's marketing
• How to build and manage a sales team from scratch
• What makes a business genuinely attractive to buyers
• How Julian approached the three-year exit negotiation process
• Why you should build a business you actually enjoy running

Support the show

Support The Show

--

Ready to reclaim your time? Grab our free guide and start delegating all of the things a business owner shouldn't be doing: 👉 The 106 Tasks You Must Delegate

--

Connect with Emma!

Get my personal weekly newsletter here - if you want to Win the Week, every week.

World Class Virtual PA support here: Mi-PA.co.uk

Follow Emma on Instagram

Connect with Emma on Linkedin

Watch the Episodes on Youtube

EmmaMills.co.uk

Reviews and Feedback:

Loving the show? Your feedback means the world to me and helps others find us!

Thanks so much for listening to Focus on the Fun Stuff Podcast! Let’s make business a bit more fun together! 🌟