The online flower business is huge — $5.2 billion — and it’s growing each year.

If your website is still just an afterthought rather than a primary focus, it’s time to put the internet to work to strategically market your flower shop.

Join Joe and Ken as they explain why it’s critical you target these online users in order to broaden your marketing, sell more product, and become more profitable.

Despite various challenges, including supply chain disruptions and a new COVID variant, Lovingly flower shops enjoyed one of their most profitable Valentine’s Days in February 2022. Joe Vega and Ken Garland invite you to take a peek behind the curtain at Lovingly’s latest innovation that allowed Lovingly florists to stay in control despite the craziness being more so than ever, balance profitability with available products, and continue to accept orders from last-minute gifters.

While owning a small business usually (always) comes with some unpredictability as a general rule, the pandemic definitely turned just about everything upside down. In this episode of Flower Shop Secrets, Joe talks with Mike Black, President of Jet Fresh Flower Distributors, a wholesale florist in Miami, Florida. Mike offers his best insights and advice on how businesses can stay calm and move forward during times of uncertainty.

Disclaimer: This interview was recorded on May 14, 2021.