Is your B2B marketing playbook built for a generation that's no longer in charge? With 71% of B2B decision-makers now being Gen Z or Millennial, the old strategies of white papers and logo-heavy content are becoming obsolete. The leaders who will win are the ones who adapt—and fast.

This week, Corby sits down with Matt Derella, a pivotal leader in digital advertising who currently runs the ads business at LinkedIn and formerly served as the Chief Customer Officer at Twitter. Matt provides an insider's look at the massive shifts reshaping the industry and offers a new playbook for growth, leadership, and C-suite alignment.

In this episode, you will learn:

• Why the rise of Millennial and Gen Z decision-makers requires a fundamental shift from logos to people and from text to video.
• How to get your CMO and CFO on the same page by ditching vanity metrics and focusing on what truly matters: quality pipeline.
• Leadership lessons on courage and challenging the status quo, forged during a crucial turnaround period at Twitter.
• How AI is "lifting the floor" for creative output and why human craft and trusted expertise will become more valuable than ever.
• Practical, non-negotiable principles for leading with respect and getting the best from your team.

Tune in for a masterclass in future-proofing your marketing strategy and leadership with one of the industry's most insightful leaders.

Ever wonder what connects an ER nurse to a successful digital marketing agency? 🏥📈

In this episode, Corby Fine chats with David Sanchez, the visionary founder and CEO of Digitalis Medical (https://digitalismedical.com/) and Miracle Recovery. David shares his incredible journey from saving lives in the emergency room to building a powerhouse digital marketing firm that helps healthcare brands thrive and a nonprofit dedicated to addiction recovery.

Discover David's insights on:

- Navigating the highly competitive healthcare marketing landscape.
The power of organic content and omnichannel strategies over just throwing money at ads.
- Secrets to effective online reputation management for healthcare practitioners.
- How AI is transforming content creation and efficiency in the healthcare space.
- Why podcasting is the ultimate SEO shortcut.

Join us to learn how passion for tangible outcomes, combined with digital savvy, is changing the face of healthcare marketing! #HealthcareMarketing #DigitalHealth #Podcast #EntrepreneurJourney #ERnurse #AIinHealthcare #SEO #ReputationManagement #DigitalisMedical #MiracleRecovery

Tired of being overlooked? Ready to own your niche? Join Corby Fine and the Expert Authority Coach, Christine Blosdale – a 5-time #1 Amazon bestselling author with 25 years of experience in branding and media, who went from writing viral columns for AOL and hosting radio shows to helping global leaders claim their space. Learn to ditch imposter syndrome, master your message across any platform (yes, even TikTok!), and turn your unique experience into influence and income. Concrete tips, powerful insights. Find Christine at expertauthoritycoach.com. Don't miss EP50!

You can find Christine at https://www.christineblosdale.com/