There has never been so much data floating around and accessible to the public, and with AI, the ability for anyone to analyse this data and make sense of it has never been easier.

Along with the opportunity for organisations to use data as part of their own promotional activity, there’s also the challenge of the data uncovering other stories which, perhaps organisations would prefer if the public didn’t know about.

To help us navigate all of this I’m joined by Alex Waddington, founder of Whetstone Communications, a consultancy that helps communicators do more with their data.

In this episode, we discuss:

• What data journalism is
• Where you can find useful sources of data
• Tools you can use to analyse the data and uncover stories
• How to pre-empt and defend against negative stories burried in your data

CONNECT

• Alex Waddington on LinkedIn https://www.linkedin.com/in/alexwaddingtoncommspr/
• Alex’s website: https://www.whetstonecomms.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

BOOK

• Alex recommended a couple of books about information and data analysis, both authored by David McCandless. You can find out more about them here: https://www.amazon.co.uk/stores/David-McCandless/author/B002HYXAUY?ref=sr_ntt_srch_lnk_1&qid=1718966448&sr=8-1&isDramIntegrated=true&shoppingPortalEnabled=true

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902