I am very excited about today’s guest – Larry Pruss.

Larry is Managing Director of Digital Assets Advisory Services and Emerging Technologies at SRM (Strategic Resource Management), an independent firm that helps financial institutions identify cost savings and new revenue potential in their contractual relationships.

An expert in the payments industry, Larry’s central role at SRM is as a digital asset/blockchain, emerging technologies, card optimization, and revenue enhancement strategist for financial institutions in the USA and Canada. His background includes work with National Bank of Canada, where he served as Head of Cards, Payments, and Transactional Solutions. He previously served as Senior Managing Director of Credit Cards and Loan Revenue for Profit Insight, and as Senior Vice President of Portfolio Analytics for Bank of America.

Larry offers significant expertise in digital assets, blockchain, emerging technologies, analytics, consulting, payments, loyalty marketing, and portfolio acquisition. With a proven track record of developing new products, increasing revenues, and improving operating efficiency, he has helped numerous companies boost profitability by driving growth and negotiations. Other clients with whom he has worked with include Royal Bank of Canada, Banco Popular, Scotiabank, and MBNA.

https://www.linkedin.com/in/lpruss/