Filtering out bad ideas
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Filtering out bad ideas
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Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale.
Timestamps:
- (00:06) - Follow up on last week's Justin mystery
- (02:51) - Brian launching Filterhawk
- (13:29) - How did Brian build Filterhawk in a week?
- (26:32) - The refinement phase
- (34:59) - Transistor's Black Friday sales
- (44:34) - BuilderMethodsPro Black Friday deal
- (49:34) - Brian's entering phase 2 of Builder Methods
- (01:06:28) - Thinking about where we have gaps in knowledge of our customers
- (01:09:45) - Thinking about marketing to teams and larger companies
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Links mentioned in this episode
- FilterHawk – Take Control of Your Gmail Inbox
- Inertia.js
- shadcn/ui
- Claude
- Cursor
- Google Gemini
- superwhisper
- Wispr Flow
- Improving frontend design through Skills | Claude
- Hatchbox.io
- Forge
- Rewardful
- Stripe Sigma
- Panic – Nova
- Google Antigravity
- From AI skeptic to UNFAIR advantage – YouTube
- How remote work changed my life
- Podscan.fm
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