"Is it a crime of passion, or an act of treason?"

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests!

We look at the marketing for this 1987 edge of the seat political thriller, from the original trailer to the official Lobby Cards and the different photography used to promote 'No Way Out' to the press and media.

We of course spent time reminiscing about the great storyline and the captivating performances from Kevin Costner, Gene Hackman, Sean Young and Will Patton whose character is essential to make the film work!

Finally, we ask how different things could have turned out had they marketed this as an erotic thriller?

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please

Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan.

We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwide release of Oppenheimer.

This conversation was originally recorded for episode 103 of 'Two Geeks And A Marketing Podcast'.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

"The name is Bond, James Bond."

Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world.

We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap.

There were also massive changes in style and cinematography, and a much more rugged and physical approach to storytelling.

In addition to the expected 'promo pack' and publicity, there were cleverly produced product placement TV campaigns from film sponsors themselves.

But was the overall 'Casino Royale' marketing and PR efforts strong enough to support the reboot?

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click...

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie.

We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distributor.

The marketing campaign had great elements but was underwhelming and failed to showcase how good the movie really is - but perhaps this was the right decision for the new distributor given all the delays?

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

“You’re all fecking boring!"

Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others.

Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key marketing campaign and we ask the question whether Disney+ streamed the movie up too early and harmed its cinema run.

In this extract of 'Two Geeks And A Marketing Podcast', we examine the importance of festival premieres, the poster design, the trailers, the repurposing of accolades and praises, the partnership with Tourism Ireland, and much more.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni |...

Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surprising dénouement.

This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a black and white mockumentary, The Get Your Cut treasure hunt and... that jumper worn by actor Chris Evans.

There are most certainly some great lessons about planning your the social media campaign and reacting swiftly to your audience's comments.

This conversation was originally recorded for episode 90 of 'Two Geeks And A Marketing Podcast'.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni |

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel.

Released in 1994 (up against Pulp Fiction and Forrest Gump) and despite receiving great reviews from critics 'The Shawshank Redemption' failed to attract audiences at the theaters.

One year later Warner Bros. released the movie on VHS for rental market, and the rest is movie history.

We look at the marketing assets first used to promote 'The Shawshank Redemption' from teaser posters to trailers, the reactions from fans and reviewers, the power of word-of-mouth, and the key messages and appeal of the story to this day.

“Like most who reviewed 'The Shawshank Redemption' when it was first released in 1994, I was impressed, but I had no idea just how important the film would become to some audiences." Mark Kermode, for The Guardian, 2004.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors...

"This summer, it's game on or game over!"

Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming.

The marketing of 'Pixels' is a lesson in market segmentation with a clear product, a clear audience and a clear objective: entertaining entire families in the summer of 2015.

We also look at the extensive and very creative social media tactics, the attendance at gaming conventions, the partnership with online media brands and product collaborations which made up the successful campaign for this film.

'Pixels' is one of the most enjoyable, guilty pleasure filled movies you will ever watch!

This conversation was originally recorded for episode 67 of 'Two Geeks And A Marketing Podcast.

--

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

• '70s and '80s Classics
• Action and Adventure
• Horror and Terror
• Sci-Fi and Fantasy
• Thriller and Mystery
• Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

--

Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

--

Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

--

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please