In this episode of Fill Me In, hosts Jon and Nicole sit down with Farah Gooch, founder of Aesthetic Social Club, to break down what actually works on social media for aesthetic injectors and med spa owners.

Farah shares her journey from nursing to building one of the most trusted content platforms in the aesthetics space. Together, they dive into Instagram marketing for med spas, including reels vs. carousels, trending audio, brand photo shoots, posting frequency, and how to grow your practice without spending hours doom-scrolling or burning out.

This episode covers:

• Social media strategy for aesthetic injectors and med spas
• How to balance personal vs. professional content (the 70/30 rule)
• What types of Instagram posts actually drive bookings
• Why branding your practice matters more than chasing trends
• AI in aesthetics marketing: tool vs. replacement
• Common social media mistakes providers are making right now

Whether you’re an injector, practice owner, or just getting started in aesthetics, this episode delivers practical, realistic social media advice you can apply immediately! No influencer fluff required!

***AESTHETIC SOCIAL CLUB PROMO***

Fill Me In listeners get $20 off their first month with Aesthetic Social Club!

Just use code "FILLMEIN" at https://aestheticsocialclub.com/

Follow Aesthetic Social Club on Instagram:

https://www.instagram.com/aestheticsocialclub_

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#FillMeInPodcast #AestheticsPodcast #AestheticIndustry #MedicalAesthetics #AestheticProviders #AestheticInjectors #AestheticsSocialMedia #MedSpaMarketing #InstagramForMedSpas #SocialMediaForInjectors #AestheticMarketing #MedSpaSocialMedia #NurseInjector #AestheticNurse #MedSpaOwner #InjectorLife #WomenInAesthetics #InstagramReels #ContentStrategy #BrandingForMedSpas #GrowYourMedSpa #MarketingForAesthetics #AestheticSocialClub #WomenInBusiness #AestheticEducation

Happy New Year, everyone! Grab your heating pad and stay in your holiday PJs with us as we reflect on an incredible year in the aesthetics industry. In this episode, Jon and Nicole take a deep dive into the personal and professional highs and lows of 2025—from the "Year of Yes" to the reality of running a growing practice.

We’re getting vulnerable about the lessons that changed us, the skincare trends we want to leave in the dust, and the "unbiased education" we hope to see more of in 2026. Plus, Nicole shares the nerves behind her upcoming live cadaver injection, and Jon opens up about his personal journey with grief and growth.

In this episode, we discuss:

➡️The Power of Delegation: How a personal assistant and trusting a team saved our sanity.

➡️Pushing Comfort Zones: From public speaking to live stage injections.

➡️Aesthetic Trends to Ditch: Why the Hyaluron pen and "parking lot injections" need to stay in 2025.

➡️What’s Exploding in 2026: The rise of bio-stimulators and the focus on skin health.

➡️Personal Growth: Navigating new motherhood, business expansions, and finding your "posse."

➡️Our 2026 Treatment Plans: What we’re doing for our own faces this year (Skinvive, PDGF, and avoiding the "waxy" look).

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

➡️ Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#AestheticsPodcast #InjectorJon #AestheticNurseNicole #AestheticTrends2026 #MedSpaLife #BioStimulators #SkincareRoutine #NewYearNewYou #FillMeInPodcast

Welcome back to Fill Me In! We're kicking off the holidays in our Christmas PJs for a special episode requested by one of Nicole's amazing patients.

Jon and Nicole dive deep into the world of aesthetics for clients 50 and older. We discuss the unique challenges and considerations when treating aged tissue, volume loss, and skin laxity that comes with environmental exposure and hormonal changes.

Whether you're an injector or a patient, we cover:

➡️Why the consultation is different for this demographic.

➡️The importance of honesty and empathy in setting realistic expectations.

➡️Why treating the skin integrity first is non-negotiable (lasers, biostimulators, microneedling).

➡️Avoiding common pitfalls, like injecting neurotoxins too low.

➡️Crucial health screenings: dental work and vaccines.

Plus, Jon's candid thoughts on new trends and misinformation in the industry!

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

➡️ Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#FillMeInPod #AestheticInjector #50PlusAesthetics #AgingGracefully #MatureSkinCare #CosmeticInjections #AestheticNurse #InjectorLife #FacialBalancing #Biostimulators #Sculptra #DermalFillers #BotoxTips #MedSpaLife #AestheticEducation #CosmeticSurgery #SkinLaxity #ConsultationTips #AestheticBusiness

Hosts Jon LeSuer & Nicole Bauer sit down with the aesthetic industry veteran, Dr. Matthew Pinto (Vive Aesthetics), for a candid conversation about his nearly 20-year journey in medical aesthetics, from his accidental start in 2006 to building a thriving, multi-injector practice.

Dr. Pinto shares his unique perspective on the evolution of treatments—from old-school fillers and microdermabrasion to the latest techniques—and the impact of social media on patient education (and misinformation!). He opens up about his personal "why" for practicing aesthetics and the one patient quote that keeps him going.

In this episode, you’ll learn:

The Evolution of Aesthetics: Dr. Pinto's experience starting with CosmoDerm and the early days of Botox before HA fillers existed.

The Social Media Gripes: Why misinformation is rampant and the responsibility of injectors to educate and say "no."

The "Butthole Clincher" Moment: Dr. Pinto reveals his scariest injection area and his experience managing two vascular occlusions.

Building a Gold Standard Practice: The funny story behind his practice name, the value of cross-selling, and the critical role of aestheticians in his successful Med Spa, Vive Aesthetics and Wellness

Advice for New Injectors: The single most important thing to master to succeed in this industry.

Connect with Dr. Matthew Pinto:

Practice: Vive Aesthetics and Wellness in Marlton, NJ
https://vivecenter.com/

Instagram: @drmatthewpinto
https://www.instagram.com/drmatthewpinto/?hl=en

🔥 SPONSOR: Moxie Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

➡️ Visit www.joinmoxie.com/fillmein

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Producer of Fill Me In: Joey Ginexi

Join Jon and Nicole on this episode of Fill Me In as they dive into the strategies, science, and secrets for running a successful aesthetic practice in today's saturated market.

From mastering the full-face consultation to handling MedSpa burnout, this is your aesthetic guide to growth!

🔑 In This Episode, We Cover:
Advanced Consultation & Anatomy: Why you can't just treat the lower face, and the importance of a full-face diagnosis that addresses the aging process in the midface and temples.

The Business of Aesthetics: Strategies for scaling your MedSpa, the challenges of management, and the crucial need for personal and business branding on social media.

Introducing Moxie: Jon shares his new role on the Aesthetic Business Advisory Board and how Moxie is helping practices scale without the stress through software, services, and expert coaching.

Hot Topics & Injectable Trends: We share our takes on regenerative medicine, products like Daxxify, and why consistent protocols are essential for a unified practice approach.

Industry Catch-Up: A fun look at conference season (AmSpa, Modern Beauty Con), Black Friday deals, and the reality of life as a busy injector!

🔗 Resources Mentioned:

Moxie Special Offer: Ready to launch or scale your MedSpa with confidence? Fill Me In listeners get $500 off their launch fee!
👉 www.joinmoxie.com/fillmein

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Producer of Fill Me In: Joey Ginexi

Welcome to another episode of Fill Me In, Where Jon and Nicole welcome special guest Fay Jouni, AGPCNP-BC. Fay, an accomplished nurse practitioner with over seven years of experience in the aesthetic industry, shares her journey from hospital nursing to opening her own practice, Fayced Aesthetics, in the Upper East Side. Discover Fay's passion for aesthetics, her tips for standing out in a competitive market, and her candid insights on popular treatments like microneedling, retinol, and soft wave. Learn about her approach to consultations, the importance of realistic expectations, and the value of continuous education and training.

Follow Fay on Instagram: https://www.instagram.com/faycedbyfay/?hl=en

Fayced Aesthetics Website: https://faycedaestheticsnyc.com/


Moxie

Moxie helps medspa entrepreneurs reach multimillion dollar growth—with marketing, compliance, coaching, software, and VIP pricing, all in one place.

Fill Me In listeners get $500 off their Moxie launch fee! Sign-up for your free 30-minute medspa strategy session and walk away with your personalized retention and rebooking game plan!

Just click here: joinmoxie.com/fillmein


***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Producer of Fill Me In: Joey Ginexi

In this episode of 'Fill Me In: An Aesthetics Podcast', Jon and Nicole are joined by special guest, Megan Ucich from San Diego. Megan shares her extensive experience in the aesthetics industry, having transitioned from pediatric ICU and recovery room nursing to owning her own Med Spa. They explore the challenges and triumphs of their daily operations, patient interactions, and the evolving landscape of aesthetic treatments. From the importance of empathy in patient care to the latest in regenerative aesthetics, this episode is jam-packed with insights for seasoned professionals and new injectors alike.

Follow Megan Ucich, FNP-C on Instagram: https://www.instagram.com/the.skin.practitioner/?__pwa=1

Follow Radiance Wellness on Instagram: https://www.instagram.com/the.skin.practitioner/?__pwa=1

Radiance Wellness Website: https://radiance-well.com/


Moxie

Moxie helps medspa entrepreneurs reach multimillion dollar growth—with marketing, compliance, coaching, software, and VIP pricing, all in one place.

Fill Me In listeners get $500 off their Moxie launch fee! Sign-up for your free 30-minute medspa strategy session and walk away with your personalized retention and rebooking game plan!

Just click here: joinmoxie.com/fillmein


***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Producer of Fill Me In: Joey Ginexi

In this engaging episode of Fill Me In: An Aesthetics Podcast, hosts Jon and Nicole are joined by the renowned Erika Barry, also known as InjectorBunny. Erika shares her insights on the journey of becoming a successful aesthetic practitioner, discussing the importance of readiness, the value of hands-on learning, and the role of continuous education in the industry. They delve into building strong professional communities, attending top aesthetic conferences, and overcoming public speaking fears. The conversation also covers practical advice on running a practice and navigating industry challenges. Tune in for an inspirational and informative discussion that will benefit both aspiring and seasoned aesthetic professionals. (Episode 2 of 2 with Erika)


Moxie helps medspa entrepreneurs reach multimillion dollar growth—with marketing, compliance, coaching, software, and VIP pricing, all in one place.

Fill Me In listeners get $500 off their Moxie launch fee! Sign-up for your free 30-minute medspa strategy session and walk away with your personalized retention and rebooking game plan!

Just click here: joinmoxie.com/fillmein


***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Follow Erika Barry on Instagram: https://www.instagram.com/injectorbunny/?hl=en

Aesthetic Intel: https://aesthetic-intel.com/

Erika's Patreon: https://www.patreon.com/Botoxbunny1

Erika's Linktree: https://linktr.ee/injectorbunny?fbclid=PAZXh0bgNhZW0CMTEAAadrmM0eufhXf7Zx701mOZS60LgXpJOYRZPK5I7O4mETjmgePtcZeH7VGghxKA_aem_vr80ttVxFNjv3TIbt0ixJA


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/


Providers Mentioned:

Waseem Garbia, PA-C
https://www.instagram.com/unfilteredinjector/?hl=en

Francesca Scutari, NP-C
https://www.instagram.com/medicinebasedbeauty/?hl=en

Sheila Surdu, RN, BSN
https://www.instagram.com/injectorsheila/?hl=en

DR. Kristen Herzog, DNP, FNP-BC
https://www.instagram.com/the_perfectdose/?hl=en



Producer of Fill Me In: Joey Ginexi