In this episode of Fill Me In, hosts Jon and Nicole sit down with Farah Gooch, founder of Aesthetic Social Club, to break down what actually works on social media for aesthetic injectors and med spa owners.

Farah shares her journey from nursing to building one of the most trusted content platforms in the aesthetics space. Together, they dive into Instagram marketing for med spas, including reels vs. carousels, trending audio, brand photo shoots, posting frequency, and how to grow your practice without spending hours doom-scrolling or burning out.

This episode covers:

• Social media strategy for aesthetic injectors and med spas
• How to balance personal vs. professional content (the 70/30 rule)
• What types of Instagram posts actually drive bookings
• Why branding your practice matters more than chasing trends
• AI in aesthetics marketing: tool vs. replacement
• Common social media mistakes providers are making right now

Whether you’re an injector, practice owner, or just getting started in aesthetics, this episode delivers practical, realistic social media advice you can apply immediately! No influencer fluff required!

***AESTHETIC SOCIAL CLUB PROMO***

Fill Me In listeners get $20 off their first month with Aesthetic Social Club!

Just use code "FILLMEIN" at https://aestheticsocialclub.com/

Follow Aesthetic Social Club on Instagram:

https://www.instagram.com/aestheticsocialclub_

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#FillMeInPodcast #AestheticsPodcast #AestheticIndustry #MedicalAesthetics #AestheticProviders #AestheticInjectors #AestheticsSocialMedia #MedSpaMarketing #InstagramForMedSpas #SocialMediaForInjectors #AestheticMarketing #MedSpaSocialMedia #NurseInjector #AestheticNurse #MedSpaOwner #InjectorLife #WomenInAesthetics #InstagramReels #ContentStrategy #BrandingForMedSpas #GrowYourMedSpa #MarketingForAesthetics #AestheticSocialClub #WomenInBusiness #AestheticEducation

Happy New Year, everyone! Grab your heating pad and stay in your holiday PJs with us as we reflect on an incredible year in the aesthetics industry. In this episode, Jon and Nicole take a deep dive into the personal and professional highs and lows of 2025—from the "Year of Yes" to the reality of running a growing practice.

We’re getting vulnerable about the lessons that changed us, the skincare trends we want to leave in the dust, and the "unbiased education" we hope to see more of in 2026. Plus, Nicole shares the nerves behind her upcoming live cadaver injection, and Jon opens up about his personal journey with grief and growth.

In this episode, we discuss:

➡️The Power of Delegation: How a personal assistant and trusting a team saved our sanity.

➡️Pushing Comfort Zones: From public speaking to live stage injections.

➡️Aesthetic Trends to Ditch: Why the Hyaluron pen and "parking lot injections" need to stay in 2025.

➡️What’s Exploding in 2026: The rise of bio-stimulators and the focus on skin health.

➡️Personal Growth: Navigating new motherhood, business expansions, and finding your "posse."

➡️Our 2026 Treatment Plans: What we’re doing for our own faces this year (Skinvive, PDGF, and avoiding the "waxy" look).

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.


Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

➡️ Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#AestheticsPodcast #InjectorJon #AestheticNurseNicole #AestheticTrends2026 #MedSpaLife #BioStimulators #SkincareRoutine #NewYearNewYou #FillMeInPodcast

Welcome back to Fill Me In! We're kicking off the holidays in our Christmas PJs for a special episode requested by one of Nicole's amazing patients.

Jon and Nicole dive deep into the world of aesthetics for clients 50 and older. We discuss the unique challenges and considerations when treating aged tissue, volume loss, and skin laxity that comes with environmental exposure and hormonal changes.

Whether you're an injector or a patient, we cover:

➡️Why the consultation is different for this demographic.

➡️The importance of honesty and empathy in setting realistic expectations.

➡️Why treating the skin integrity first is non-negotiable (lasers, biostimulators, microneedling).

➡️Avoiding common pitfalls, like injecting neurotoxins too low.

➡️Crucial health screenings: dental work and vaccines.

Plus, Jon's candid thoughts on new trends and misinformation in the industry!

***DISCLAIMER***

The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the off-label use of any medical product without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.

Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC.

Follow Fill Me In on Instagram!
https://www.instagram.com/thefillmeinpod/

Follow Nicole on Instagram:
https://www.instagram.com/aestheticnursenicole/

Nicole's Patreon:
https://www.patreon.com/aestheticnursenicole?utm_source=search

Exhibit Medical Aesthetics website:
https://exhibitmedicalaesthetics.com/

Follow Jon on Instagram:
https://www.instagram.com/injectorjon/

Jon's Patreon:
https://www.patreon.com/Injectorjon?utm_source=search

Tox and Pout Aesthetics website:
https://toxandpout.com/

Join Moxie!

Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee!

➡️ Visit www.joinmoxie.com/fillmein

Producer of Fill Me In: Joey Ginexi

#FillMeInPod #AestheticInjector #50PlusAesthetics #AgingGracefully #MatureSkinCare #CosmeticInjections #AestheticNurse #InjectorLife #FacialBalancing #Biostimulators #Sculptra #DermalFillers #BotoxTips #MedSpaLife #AestheticEducation #CosmeticSurgery #SkinLaxity #ConsultationTips #AestheticBusiness