Your LinkedIn profile is often the first impression someone has of you as a business professional — yet most profiles are under-optimized, outdated, or unclear. In this episode of Fearlyss & Unfiltered, Alyssa Olerud walks through a step-by-step LinkedIn profile optimization audit designed to help business professionals turn their profile into a clear, searchable, and conversion-ready digital storefront.

This episode is for any business professional who wants to utilize LinkedIn intentionally... whether you’re a service provider, consultant, entrepreneur, or corporate professional building a personal brand. Alyssa shares the same LinkedIn audit checklist she uses with private clients, breaking down exactly what to update, what to remove, and how to position your profile so the right people immediately understand who you are, what you do, and how to work with you.

EPISODE OVERVIEW
• How to audit your LinkedIn profile for clarity, visibility, and search
• The most common LinkedIn profile mistakes professionals make
• How to optimize your headline and About section using keywords
• Why your LinkedIn profile should be written for buyers, not peers
• How to remove friction so it’s easier for people to contact and work with you

KEY TOPICS COVERED

• LinkedIn as Your Digital First Impression
• Optimizing Visuals: Header Image and Profile Photo
• Writing a Keyword-Driven LinkedIn Headline
• Contact Info, Links, and Profile Settings
• How to Write a Strong About Section
• Using Keywords Throughout Your Profile
• Featured Section and Social Proof
• Experience, Education, and Skills Optimization
• Recommendations and Credibility Building

Check out Alyssa's preferred link-in-bio tool here: https://pensight.com/?refCode=fearlyssmedia

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The psychology of aesthetics shapes how people feel, decide, and buy often before a single word is spoken. In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with Dr. Kristi Reid-Partin to explore how design, visual environments, and personal style directly influence perception, confidence, and consumer behavior.

This episode is for service-based business owners, personal brand builders, and creatives who want to understand why aesthetics matter far beyond appearance. From the layout of a website or storefront to what you wear on a sales call or podcast interview, these visual cues quietly communicate trust, value, and credibility.

Dr. Reid-Partin brings a rare blend of academic research and real-world experience. As a PhD-trained psychologist, university professor, and former boutique and short-term rental owner, she shares practical insights backed by both data and lived results — including how intentional design choices led to six-figure increases in property value and revenue.

In this episode, listeners will learn:

• Why aesthetics are a form of communication, not decoration
• How visual complexity, clutter, and spacing impact trust and pricing perception
• The role design plays in consumer decision-making, both online and in person
• How clothing choices influence confidence, performance, and first impressions
• Why authenticity and novelty increase perceived value
• How business owners can align visual branding with their desired positioning

Throughout the conversation, Alyssa and Dr. Reid-Partin break down how people form impressions in under a second, often before any conversation begins. From short-term rentals and retail spaces to websites, wardrobes, and personal brands, aesthetics quietly set expectations and influence behavior.

The episode also explores the psychology of dress, including how what you wear reinforces the role you’re stepping into. Listeners will gain clarity on the difference between buying for taste versus buying for personal style, and why discomfort in your clothes or environment is often a sign of personal or professional transition.

If this episode changed the way you think about design, style, or first impressions, be sure to follow or subscribe to Fearlyss & Unfiltered. Share this episode with a business owner or creative refining their brand and connect with Alyssa and Kristi on social media.

https://www.facebook.com/Dr.Kristi.Reid.Partin

Instagram@revel_init

The Psychology of Aesthetics & Identity | Dr. Kristi Reid-Partin

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

Share this episode with a business owner or professional who needs to hear it.

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Connect with Alyssa here

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There’s a moment many women experience… a quiet internal pull that says, “you’ve outgrown this version of your life or career.” In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with ICF-certified career and professional development coach Vanessa Crues to explore how real confidence is built through values alignment, clarity, and intentional decision-making.

This conversation is for women navigating career transitions, leaders building confidence, and entrepreneurs whose careers are deeply tied to their identity. Alyssa brings her grounded perspective as a personal branding and content educator, guiding a thoughtful discussion that goes beyond surface-level motivation and into the internal work required to move forward with confidence.

Vanessa Crues draws from her experience as an ICF-certified coach, Assistant Director of Career Programs and Engagement at the Thunderbird School of Global Management, author, and psychology graduate student. She blends neuroscience, positive psychology, and practical strategy to help people move from uncertainty into purpose-driven action, especially during seasons of change.

Whether you’re building a business, leading a team, or redefining your personal brand, this episode offers grounded insight into how values-led clarity can unlock confidence and direction.

Learn more about Vanessa Crues at https://vanessacrues.com/

Explore her transformational coaching experience, The Author of What’s Next, beginning January 13: https://vanessacrues.com/the-author-of-whats-next

Follow Vanessa on social media: https://www.linkedin.com/in/vanessa-crues/ https://www.instagram.com/vanessacrues/

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

Share this episode with a business owner or professional who needs to hear it.

Connect with Alyssa on social media for more education and real-world insight.

Connect with Alyssa here

Follow Fearlyss Media here

Follow Fearlyss & Unfiltered here