Most businesses aren’t confused about SEO because it’s complicated.

They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed.

Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if you've fallen into the same trap I've seen some other SEOs fall into recently.

This is the episode your favourite SEO hustle bro probably doesn’t want you to hear.

GEO isn’t a new discipline.

It’s SEO with a new acronym and a higher invoice.

In this episode, I cover:

Why SEOs are adding GEO to their headlines even when their skills haven’t changed

Why “AI optimisation” isn’t meaningfully different from good SEO

What Google has already confirmed about AI search

How buzzwords validate inflated pricing and bad behaviour

Why playing along makes it harder for clients to tell who actually knows what they’re doing

Why honesty builds trust, even when it costs you work

If you’re an SEO feeling pressured to add GEO to your profile just to compete, listen to this.

If you’re a business owner wondering why suddenly everything costs more for the “same” SEO, listen to this.

And if you’re about to pay someone extra because they stuck three new letters in their headline, definitely listen to this.

Share this with your SEO mates.

Share it with a business owner who’s being sold magic.

Share it with anyone who’s about to pay more money for the same work.

00:00 “Why Adding GEO Is Making Things Worse”

01:25 Losing work to buzzwords

03:20 What Google has already confirmed

04:45 Why SEOs playing along is a problem

06:35 The uncomfortable truth

08:16 How the SEO industry created this mess

09:40 Why I’m not adding GEO

If you want straight-talk SEO without the jargon, follow SEO F**king What.

More episodes here:

https://seofuckingwhatpodcast.co.uk/