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Experiment Zone Podcast

Experiment Zone Podcast

De : AJ Davis
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Welcome to the Experiment Zone! Join us as we dive deep into the world of customer journeys and user experiences, with a special focus on conversion rate optimization. Every week, we'll be doing website teardowns, store critiques, and live conversion strategy sessions. During these sessions, host AJ Davis will be leading the way and sharing her screen while walking you through the strategies that her guests will use to boost website visitor conversions. Our main aim is to help YOU discover new ways to grow your online business and drive more revenue. So get ready to join us on this exciting journey of exploration and learning!© 2024 Experiment Zone | Produced by Social Chameleon Economie Marketing et ventes
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    Épisodes
    • E14: Jon Beebe: Co-Founder of Beebe's Bargains
      Jul 11 2025

      Connect with Experiment Zone:

      Experiment Zone Website

      Experiment Zone Resources

      Connect with Jon & Beebe's Bargains:

      Website

      Facebook Group

      Linktree

      In this episode, AJ sits down with Jon Beebe, co-founder of Beebe's Bargains, to unpack the incredible journey of turning a personal passion into a thriving, full-time business that's helping families across the country save time and money.

      What began as a hobby shared between Jon and his wife while he was still working as a youth pastor has evolved into a powerful affiliate marketing platform—and a testament to what's possible when mission meets momentum.

      Jon shares the pivotal moments of walking away from a stable career to pursue entrepreneurship, and the mindset shifts it took to build something sustainable, impactful, and aligned with his family's values. From brand evolution to digital strategy, Jon and AJ dive into the behind-the-scenes of running Beebe's Bargains—exploring lessons in resilience, technical growth, and maintaining a user-first approach.

      They also break down:

      ➡️ How to navigate the leap from side hustle to full-time business

      ➡️ The role of faith, family, and mission in their decision-making

      ➡️ Website optimization strategies for better user engagement

      ➡️ Real-world examples of responding to feedback and iterating fast

      ➡️ Why community trust is the backbone of long-term success

      Whether you're a budding entrepreneur, a mission-minded leader, or just curious about affiliate marketing done right—this episode offers real-world insights, hard-won lessons, and the kind of authenticity that fuels lasting impact.

      Produced by: Social Chameleon

      Want to be a guest on the show?
      Apply here to be featured on an upcoming episode!
      We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

      Afficher plus Afficher moins
      29 min
    • E13: Tee Forton-Barnes: Founder of Water Buffalo Club 716
      May 14 2025

      Connect with Experiment Zone:

      Experiment Zone Website

      Experiment Zone Resources

      Connect with Tee and Water Buffalo Club 716:

      Website

      LinkedIn

      Instagram

      Facebook

      YouTube

      In this episode, AJ sits down with Tee Forton-Barnes, the founder of Water Buffalo Club 716. Tee shares the story behind her thriving Buffalo Bills fan club and its unique line of hats and apparel. The discussion unpacks the journey of starting this community and online store, the challenges of seasonality, and the struggle to gain broader brand visibility. Tee's passion for her business shines through as she describes the growth from a single blue hat to an expansive range of merchandise that now attracts fans from around the world.

      Produced by: Social Chameleon

      Want to be a guest on the show?
      Apply here to be featured on an upcoming episode!
      We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

      Afficher plus Afficher moins
      21 min
    • E12: Margaret Yang: Founder of MY Advisory on E-Commerce Trends, Product Strategy, & User Experience
      Apr 30 2025

      Connect with Experiment Zone:

      Experiment Zone Website

      Experiment Zone Resources

      Connect with Margaret and MY Advisory:

      Website

      LinkedIn

      In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.

      Produced by: Social Chameleon

      Want to be a guest on the show?
      Apply here to be featured on an upcoming episode!
      We're always looking for inspiring e-commerce entrepreneurs with valuable insights to share.

      Afficher plus Afficher moins
      30 min
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