Couverture de Executive Communication Secrets | Edie Jacobs

Executive Communication Secrets | Edie Jacobs

Executive Communication Secrets | Edie Jacobs

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 What if the biggest factor in executive success is not saying more, but saying the right thing in a way people trust?

In this episode of Executive Connect, host Melissa Aarskaug sits down with Elie Jacobs, communications strategist and co-founder of Purposeful Advisors, to talk about executive communication, public trust, and what leaders need to do when the pressure is on. Elie shares lessons from her work in politics, public affairs, and crisis communications, including her early start in President Bill Clinton’s post-presidency office.

This conversation is for CEOs, founders, and rising leaders who want to communicate with more clarity, build credibility, and lead with confidence in high-stakes moments. Elie explains why consistency matters, how executive presence is built, what separates brand from reputation, and how leaders should respond when a crisis hits. She also shares why authenticity is more important than polish and how public perception should always have a seat at the table.

What You Will Learn
  • How to communicate with consistency as a leader
  • Why authentic messaging matters more than polished language
  • The difference between brand and reputation
  • How strong leaders build executive presence
  • Why public perception should shape business decisions
  • What new CEOs should do before stepping into the role
  • What business leaders can learn from political strategy
  • How to respond with empathy and clarity during a crisis

Chapters
(0:49) Elie Jacobs’ background and start in high-stakes communications
(4:24) How strategic messaging is built and why corporate speak fails
(5:55) The difference between brand, reputation, and risk
(8:01) The “fifth seat” and why public opinion matters in the C-suite
(12:42) What executive presence really means
(16:29) Advice for new CEOs building credibility
(18:35) What business leaders can learn from politics
(24:59) Crisis communication, empathy, and leadership under pressure
(31:35) Why authenticity shapes how people respond to you in a crisis
(36:10) Final advice on consistency, cadence, and being real

Elie Jacobs is a communications strategist and co-founder of Purposeful Advisors. With more than 20 years of experience across politics, public affairs, and executive advisory work, he helps leaders shape clear messages, manage risk, and build trust with the audiences that matter most.

CONNECT with Elie Jacobs
Website: https://purposefuladv.com/
LinkedIn: https://www.linkedin.com/in/eliejacobs/

CONNECT with Executive Connect
Website: www.executiveconnectpodcast.com
YouTube: Executive Connect YouTube Channel
LinkedIn: Melissa Aarskaug
Instagram: @executiveconnectpodcast
TikTok: @executiveconnectpodcast
Facebook: Executive Connect
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