This week on Exchanges, Michelle Bowden, the leader in persuasion and communication, joins us to unpack the power of authentic, effective communication in driving business and leadership success. She breaks down the difference between influence and persuasion, and explains why adapting your style to suit different stakeholders is essential in today’s fast-moving world.

We explore the role of AI and social media in shaping how we communicate, the growing challenge of echo chambers, and the decline of traditional presentation skills in the digital age.

Follow Michelle Here:

LinkedIn: https://www.linkedin.com/in/michellebowdenenterprises/

Instagram: https://www.instagram.com/_michellebowden/

Website: https://michellebowden.com.au/

Follow Evan Here:

LinkedIn: https://www.linkedin.com/in/evan-lucas-44a25316/

Instagram: https://www.instagram.com/evanlucas_/

Website: https://evanlucas.com.au/

Chapters

00:00 The Importance of Persuasion in Business

02:55 Understanding Influence vs. Persuasion

05:58 The Communication Styles of Influential Figures

08:59 The Role of Authenticity in Leadership Communication

12:06 AI's Impact on Communication and Presentation

14:54 The Balance of Technology and Personal Touch in Communication

18:04 The Art of Persuasion: Understanding Communication Styles

22:28 The Impact of Social Media on Influence

26:45 Echo Chambers and Communication Challenges

30:51 The Decline of Presentation Skills in the Digital Age

34:36 A Vision for Kindness in Communication

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