Marketing is the strategy and tactics of asking the girl out, but branding is why she says YES. This episode delves into how businesses drive messaging and new customers and ultimately...revenue. We like revenue. Every young man should fully adopt the 'brand' of whichever outfit he works for - you owe that to the organization that pays you money. So - ride for the brand and good luck out there!

Four guys talk about their first jobs, 'being institutionalized,' giving some vision to the younger generations, and how to grow network in the 21st century - they tell stories, sure, and horse around, but they do eventually get around to some practical points. If we can't have a little fun, then what are we even doing?!

How to market yourself to an employer and crush an interview exit (proven/with receipts) and a little career advice for the young man just launching out into the wild world of business.

Know Thyself - some personality tests, some self-diagnostics some key insights for the guys just starting out. Are you a 1 talent guy or a 2 or a 5 talent guy? Getting our identity from the KING, but knowing where I am best utilized is key.

Mktg iz Hrd!

(marketing is hard) but it's not optional.

If you bring real value to the marketplace, then your customers really DO need to know where/how/when to engage your product or service.

Your customers should say, if they're targeted correctly, 'thank you for finding me!'

This episode is about that.

Episode 5 -

A couple of the guys discover that they have an earlier draft of the book - so they sort that out and then get into it. The hijinks ensue! The editor suggested a change -Chapter 5 is 'what makes a business a business?'

We break down the parts of a business: Administration/Operations/Biz Development.

Value production in either a product or service is the key - gotta find that/build that or there's no business to speak of.

There's a bad word at the end - be warned - if kids are in your truck or something.

How you develop (endure and coach-'em-up) young men when they land in your organization.

So, we've discussed that business is HARD, but it is also extremely GOOD, and now, in episode three --- we discuss that it might be the last frontier. Business might be the only way that young men test themselves, experience adventure: defeats and victories, and discover new territories. When all the oceans and mountains and our solar system are mapped and we have the images - maybe innovation and new business ventures provide the only way for men to test their mettle. It's better if you have men around you - this is that discussion.