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Every Challenge Teaches You Something

Every Challenge Teaches You Something

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In this episode, Deborah Salisbury, founder of The Reading Doctor, joins us to talk about building an education franchise that actually changes lives — not just for pupils, but for the teachers who run it.


Deborah shares how her 30+ years in education led to a system that works for every kind of learner — from children with Down syndrome and autism to those simply failed by traditional methods.


We dig into what makes her franchise model tick: how she supports 35 franchisees without losing the personal touch, the balance between creativity and structure, and why she’s fiercely protective of the resources she’s spent decades refining.


It’s a conversation about franchising done with purpose where relationships, systems and small daily decisions matter more than scale for the sake of it.


“If one of my franchisees hits a challenge, I don’t just fix it. I build a solution so no one has to face it again.” Deborah Salisbury


The Franchised Jukebox - ⁠https://open.spotify.com/playlist/6zh6C4lgZCsjgct3phuOfC?si=62c84a26fe1b4f9b⁠

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