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Event Everything by Eventastic

Event Everything by Eventastic

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 Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.Copyright 2026 Guru Media Hub Direction Economie Management et direction Marketing et ventes
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  • Overstimulated Attendees and Anticipatory Event Design (with Yush Sztalkoper, CMP) | Ep. 15

    Overstimulated Attendees and Anticipatory Event Design (with Yush Sztalkoper, CMP) | Ep. 15
    Apr 15 2026

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

    Free + Virtual! Save your spot! https://www.eventastic.com/

    Check out more at Cvent.com or visit https://utm.io/cvent-ems-online-demo for a demo.

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    MASSIVE thank you to our Sponsor, Cvent!!

    Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

    Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

    Check out more at cvent.com/Jay

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    🔗 Links / Resources Mentioned

    • Guest LinkedIn: https://www.linkedin.com/in/yushsztalkoper/
    • Company Website: www.neurosparkplus.com
    • Capacity Reflection™: www.neurosparkplus.com/capacity-reflection
    • Cvent: cvent.com/jay
    • Eventastic: eventastic.com

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    Events are traditionally designed around content delivery and expected outcomes. But what happens to the actual human experience when attendees arrive stressed, overstimulated, and carrying the weight of their daily lives?

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    Host Kristin Nagle tackles this exact disconnect with Yush Sztalkoper, CMP. Yush explains why attendees never arrive at an event as a blank slate.

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    Listeners will hear how to shift their planning focus upstream. Yush details the high demands events place on nervous systems, from constant social interaction to context switching. By understanding the formula of demand plus capacity, event professionals can build gatherings that actually fit their audience.

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    👤 Guest Bio

    Yush Sztalkoper, CMP, spent 20 years directing global corporate events for Fortune 500 organizations. She recently left that career to found NeuroSpark+. Through Human Capacity Design™, Yush helps organizations recognize the invisible conditions that affect how people show up. She builds frameworks and tools, like Capacity Reflection™, that allow planners to see attendee strain clearly before making event decisions.

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    ✅ The Event Question

    Kristin Nagle asks: "Events are often designed for content and outcomes. What gets missed about how people actually experience them?"

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    📌 What You'll Learn

    • Assess what attendees carry with them before they even step foot in the venue.
    • Recognize the hidden demands of your event, including energy requirements, social interaction, and context switching.
    • Design upstream by mapping the pressure your environment places on human capacity.
    • Apply the core equation of event success: Demand plus capacity equals fit.
    • Provide quiet spaces and built-in pacing so attendees can regulate their nervous systems.

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    🎭 The Ridiculous Question

    Kristin asks: "Would you rather give up your favorite app or your favorite snack?"

    Yush chooses to give up her favorite snack. She prefers keeping apps that enhance her life, specifically her own free tool, Capacity Reflection™, which helps users see their environmental demands and capacity levels.
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    12 min
  • Booth Design Strategies to Attract Foot Traffic (with Caitlin Book) | Ep. 14

    Booth Design Strategies to Attract Foot Traffic (with Caitlin Book) | Ep. 14
    Apr 8 2026
    MASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/JayㅤEVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/Check out more at Cvent.com or visit https://utm.io/cvent-ems-online-demo for a demo.ㅤGuest LinkedIn: Caitlin BookCompany Website: BackblazeHost LinkedIn: Kristin NagleWebsite: EventasticㅤHow do you design a trade show booth to actively pull people in instead of just waiting for passive foot traffic? Host Kristin Nagle asks Caitlin Book, Senior Events Manager at Backblaze, this critical question. They discuss why booth architecture is just as important as the swag on the tables. Caitlin explains the value of open floor plans and why putting up walls can subconsciously turn attendees away.ㅤThe conversation covers specific tactics, such as pre-show sales outreach to secure meetings before the doors even open. Listeners will hear how to use gamification to encourage meaningful interactions rather than hit-and-run swag-grabbing. Caitlin also shares why training your booth staff to stay approachable is your ultimate secret weapon on the show floor.ㅤGuest BioCaitlin Book is the Senior Events Manager at Backblaze, a publicly traded cloud storage and computer backup provider. She manages all logistical aspects of global trade shows, tech conferences, and conventions with up to 50,000 attendees. With over 15 years of live production experience and an MFA in Theatre Management, Caitlin brings a highly orchestrated, audience-first approach to corporate event marketing and custom booth builds.ㅤThe Event QuestionKristin Nagle asks: "How do you design a booth to pull people in instead of just waiting for foot traffic to go by the booths?"ㅤWhat You Will LearnEnable your sales team to do pre-show outreach and schedule in-booth meetings before the event floor opens.Build an open and accessible floor plan without tall walls so attendees feel comfortable walking right in.Keep the space active with live product demos and presentations so visitors have a clear reason to stay.Implement gamification like a sticker rally to reward attendees for completing specific actions like watching a demo or speaking to a rep.Train your booth staff to avoid huddling together in the center of the space so they remain welcoming to approaching visitors.ㅤThe Ridiculous QuestionThe Question: What is a random skill you are weirdly proud of?The Answer: Thanks to her background in theater and cosplay, Caitlin can fix almost any event disaster, including a collapsed booth wall, using just gaff tape, hot glue, and safety pins from her handy stage manager kit.
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    8 min
  • What Makes an Event Community Stick (with Ksenija Polla, CMP, CICE) | Ep. 13

    What Makes an Event Community Stick (with Ksenija Polla, CMP, CICE) | Ep. 13
    Apr 1 2026
    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!Free + Virtual! Save your spot! https://www.eventastic.com/Check out more at Cvent.com or visit https://utm.io/cvent-ems-online-demo for a demo.ㅤMASSIVE thank you to our Sponsor, Cvent!!Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.Check out more at cvent.com/Jayㅤ🔗 Links / Resources MentionedKsenija (Martinec) Polla, CMP, CICE on LinkedInTalley WebsiteEventasticKristin Nagle on LinkedInㅤWhat makes a global event community actually stick? Host Kristin Nagle asks exactly that to kick things off. Creating a space where people want to connect requires more than just launching a platform. Listeners will find out why forcing engagement never works and what organizers should do instead to build loyalty.ㅤKsenija (Martinec) Polla, CMP, CICE, brings over three decades of international event experience to the conversation. She explains the essential elements required to build a group that lasts. Ksenija shares why associations are in a great position to facilitate knowledge sharing. She also details the importance of setting basic rules of engagement to keep digital and physical spaces respectful.ㅤ👤 Guest BioKsenija (Martinec) Polla, CMP, CICE, is the Director of International Development at Talley, an association management company and professional congress organizer. She holds nearly 30 years of global event experience. Ksenija started her career at a convention bureau in Croatia before spending 27 years with the International Congress and Convention Association in Amsterdam. She specializes in strategic partnerships, multicultural event management, and building long-lasting association communities globally.ㅤ✅ The Event QuestionHost Kristin Nagle asks: "You've been a major part of building global event communities. What do you think makes a community actually stick?"ㅤ📌 What You'll LearnFill a specific gap: A community only survives when it solves a distinct problem or meets an actual need for its members.Leverage association strengths: Use your organization's unique position to bring peers together for shared experiences and knowledge.Let growth happen organically: Avoid forcing engagement or creating portals before there is a natural, member-driven demand.Keep the barrier to entry low: Make it incredibly easy for members to join, participate, and interact with one another.Set clear guardrails: Establish simple rules of engagement early on to ensure all interactions remain respectful and peaceful.ㅤ🎭 The Ridiculous QuestionQuestion: "If you could live in any TV show or movie, what would it be?"Answer: Ksenija chose the crime thriller The Blacklist because she is currently binge-watching it with her son, noting that the show's ridiculous premise makes it highly entertaining.
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    7 min
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