Couverture de Episode 9: The Great Decoupling: When Impressions Lie

Episode 9: The Great Decoupling: When Impressions Lie

Episode 9: The Great Decoupling: When Impressions Lie

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 Impressions are skyrocketing, clicks are tanking, and SEO metrics that once told a clear story now read like a funhouse mirror. In this episode, we unpack the Great Decoupling, which shows how AI-driven search has severed clicks from impressions, turning once-reliable KPIs into hollow vanity metrics. We dig into what this means for marketers, why conversions and brand mentions matter more than ever, and how to thrive in a world where Google owns the top of the funnel.
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