Episode 9: Beyond The Algorithm with Rob Enright
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Episode 9: Beyond The Algorithm with Rob Enright
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In Episode 9 of Agency Download, media veteran Rob Enright joins me to discuss the essential "watchdog" mentality required in modern advertising. We explore navigating the industry's evolution from traditional broadcast roots to today’s AI-driven landscape.
The discussion highlights why human oversight is critical as automation and self-serve platforms dominate media buying. Rob explains how to protect client budgets by prioritizing transparency and treating every ad dollar as if it were your own.
Finally, the episode breaks down opportunities in Connected TV and the keys to maintaining a thriving, virtual agency culture. Listeners will learn to balance high-tech tools with human-led strategy to stay ahead in a fragmented media world.
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