Key Topics Covered:

• How COVID reshaped Bruce’s approach to relationship-building and sales
• The mindset behind closing a $5.5M deal (on a napkin!)
• 5G, IoT, and the challenges of scaling next-gen infrastructure
• The game-changing role of AI in traffic, telecom, and enterprise
• Why big pipelines matter—and how to build them right
• Overcoming rejection, burnout, and the long sales cycle
• Mentorship, resilience, and paying it forward in your career
  
  

Mentioned in This Episode

• NoTraffic – AI-powered traffic management platform
• Franklin Covey & Solution Selling frameworks
• The evolution of BSS/OSS and smart city infrastructure
• How cloud-native and AI tools are disrupting legacy industries
• The power of community, mentorship, and long-term relationships

About Bruce Katzel

Bruce Katzel is a high-impact sales executive with expertise in IoT, 5G, AI, and telecom solutions. He’s led major digital transformation projects, built cross-vertical partnerships, and worked closely with startups and enterprises alike. Now, he’s focused on mentoring the next generation of sellers, helping companies craft smart go-to-market plans, and championing meaningful, purpose-driven growth.

Connect with Bruce Katzel
LinkedIn: https://www.linkedin.com/in/bruce-katzel-595493/

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