Our digital presence helps inform people if they want to pursue a relationship with our business or not by engaging with us through a series of touchpoints. There are many different touchpoints to engage with, and each time someone experiences a touchpoint is an opportunity to strengthen that relationship. It pays to have a good look at your digital trail and make sure everything is in order for when people discover you, and start to engage with you. Everything should lead to a positive, strengthening experience. Think about your habits when you’re contemplating purchasing a new piece of gear for your studio or wanting to drop some cash on plugins or virtual instruments. I know I go into full research mode and will have 20 tabs open as I look into a business. I investigate their website, check their social media, and read reviews. These are all touch points that I have personally now engaged with that are helping inform me if I want to keep going further and deepen this relationship or not. Ultimately the goal is to gain new customers or strengthen relationships with existing ones. There’s a basic marketing principle that it takes a person at least 7 touches before they will possibly act on a call to action with your business. Touchpoints can be physical and digital and there are many. For this piece, I’m going to take a dive into a select few and look at how we can make sure these touch points are on point to give a positive, cohesive experience for our home studio businesses.

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