🎙️Episode 45: Where Logistics Pressure Actually Begins
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🎙️Episode 45: Where Logistics Pressure Actually Begins
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Everyone talks about peak season.
Rates. Volumes. Headlines.
But logistics pressure doesn’t start there.
It starts earlier—
in assumptions,
in quiet handoffs,
in decisions made far away from the floor where the work actually happens.
In this episode, we pull pressure upstream.
Before the missed cutoff.
Before the late truck.
Before the email that says “How did this happen?”
Because logistics rarely fails all at once.
It strains quietly—until people absorb what systems refuse to carry.
This is where the real pressure begins.
And once you see it, you can’t unsee it.
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