Ready to turn casual clicks into confident buyers? On this episode of the Steel Kings Podcast, we sit down with IdeaRoom co-founder and CEO Dan Van Orden to map the full journey from a mobile-first 3D design experience to a signed contract and a clean handoff for fulfillment. The goal is simple: remove friction for the customer, give sales reps everything they need in one place, and move from replies to real results.

We start with what dealers feel immediately—Boost on a phone is fast, smooth, and intuitive enough for first-time buyers to design a serious building without hand-holding. That design data quickly becomes gold when a webhook drops the build link and customer details directly into your CRM. No retyping. No tab juggling. Just a clear, prioritized view showing who’s engaged, what they configured, and how to call back with full context. We break down lead scoring, multiple-submission signals, and practical heuristics that help teams identify the most valuable calls to make today.

Then we dig into the partnership that unlocks post-frame and red-iron workflows: IdeaRoom on the front end and SmartBuild handling accurate bills of materials and fulfillment. This combination lets dealers advertise templates, capture complete designs, and push them into production in minutes. If you’ve wrestled with slow e-modeler workflows, this is the speed upgrade that saves hours every week.

We wrap up with a look at what’s new and what’s next—embedded payments, digital signatures, and how IdeaRoom supports scale across hundreds of live configurators. Dan also pulls back the curtain on where AI is already delivering value: cleaning product data, accelerating engineering outputs, and giving sales teams faster paths to polished, accurate quotes. If you sell carports, sheds, post-frame, or steel buildings, this conversation shows how a connected tech stack can lift conversion rates and shorten time-to-cash.

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This episode’s sponsor:
Studio Sponsor — J Money LLC

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