Episode 377: How to Find Customers for Your Startup
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Episode 377: How to Find Customers for Your Startup
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In this episode of Strap On Your Boots, I explore why marketing a technology startup can be so much harder than promoting a movie. Drawing from my experiences building Instamour, Spinnr, Vengo AI, and Campus Pixel, I explain how changing products, shifting customer markets, and evolving business models can make startup marketing a constant challenge. I also share how I marketed my documentary Before the Moon, combining grassroots community outreach, social media, local publicity, and targeted advertising to sell out an 850-person premiere. Whether you're launching software or promoting a creative project, understanding your audience before spending money on marketing can make all the difference.
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