Have you ever searched your own salon and thought…

“Why am I nowhere to be found?”

You’re not alone.

In this episode of Diary of the Search Queen, I break down exactly why some salons consistently show up on Google, in the Map Pack, at the top of search, and in paid positions, while others stay invisible.

And no, it’s not luck.

It’s structure. Strategy. And consistency.

Because here’s the truth:

Google isn’t favouring your competitors.

It’s rewarding them.

There are three key places your salon can appear on Google:

• Google Ads (paid placements at the top)

• The Google Map Pack (your Google Business Profile visibility)

• Organic SEO rankings (your website positioning)

If your Google Business Profile is incomplete, outdated, inactive, or poorly optimised, you are handing bookings to your competitors, daily.

In this episode, we cover:

1. The “visibility gap” most salon owners don’t realise they have
2. Why incomplete Google Business Profiles cost you clients
3. How to properly optimise your Google Business Profile (services, links, descriptions, categories)
4. Why linking Google Ads to your Google Business Profile is underutilised, and powerful
5. How reviews influence your rankings (and why responding matters)
6. Why regular updates signal activity and authority to Google
7. The hidden damage broken booking links create
8. Why auditing your online directories and NAP consistency is essential

If nobody can find you, you are a billboard in the desert.

And if your ideal client can’t see you when they search “hair salon near me”?

They’re booking someone else.

This episode is for you if:

1. You’ve Googled your salon and felt frustrated by what you saw
2. Your competitors are ranking higher and you don’t know why
3. You rely heavily on Instagram but want predictable bookings
4. You want a system that works even when you’re behind the chair

Want more?

Book your free Salon Scaling Demo:

https://offer.sonjathesearchqueen.com/salon-scaling-system

Follow me on Instagram: @sonjathesearchqueen

Visit: sonjathesearchqueen.com

Love this episode?

Tag me @sonjathesearchqueen with your biggest takeaway.

And if this helped you see Google differently, leave a 5-star review so we can help more salon owners stop being invisible.