Still think Google Ads is too expensive for your salon?

In this episode of Diary of the Search Queen, I’m busting the biggest myth that’s keeping salon owners broke, burnt out, and believing that visibility is something only the big brands can afford.

The truth? Google Ads isn’t an expense, it’s a profit generator when done right.

In this episode, I share:

Why most salon owners waste money on ads (and how to avoid it)

The real reason your last campaign flopped (hint: it wasn’t the platform)

How one salon owner went from 5 to 11 stylists (and signed a new 190sqm lease!)

Why having your friend or cousin run your Google Ads is costing you $$$

The difference between low intent clicks vs high intent traffic

Why we focus on 3–5 high-ROI services first—and build from there

Whether you’re running your own ads, outsourcing to someone who isn’t delivering, or avoiding Google completely—this episode is your wake-up call.

When you know where your marketing dollars go, you’ll never say “Google Ads doesn’t work” again.

Want more?

Book a free strategy session: [Link in show notes]

Download the Google Ads + SEO checklist: Get it here

Follow me on Instagram: @sonjathesearchqueen

Learn more: sonjathesearchqueen.com

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Because marketing isn’t a cost, it’s a tool to build the salon (and lifestyle) you actually want